Recorded Webinars

The Connection 2024 | Learn how Google is implementing innovative marketing strategies to help institutions create personalized experiences at every step of their education journey.

The Connection 2024 | Whether you are new to Snapchat advertising or looking to refine your approach, this session equips you with the tools needed to...

The Connection 2024 | Learn how Carnegie leverages AI tools to stay ahead in the competitive digital landscape and drive measurable results for our partners.

The Connection 2024 | Explore how Slate’s unified tools promote data sharing, streamline workflows, and enhance cross-functional collaboration, ensuring that all campus stakeholders work together to...

The Connection 2024 | In this session, you’ll learn to identify untapped opportunities within your data ecosystem, transforming how you approach student recruitment and retention.

The Connection 2024 | In this session, we explore tactics for adapting your institution’s website and content strategies to stay ahead of the curve and...

The Connection 2024 | With impending demographic changes coupled with advances in automation and artificial intelligence, the new adult learner and their families will...

The Connection 2024 | In this session, we synthesize data from industry studies, LinkedIn, Carnegie original research, and marketing benchmarks from hundreds of campaigns to provide...

The Connection 2024 | This session focuses on the tools, tips, and best practices enabling colleges and universities to leverage LinkedIn more powerfully than ever before.

The Connection 2024 | Join members of the NAGAP Board and Leadership for a panel discussion focused on some of the opportunities, challenges, and insights surrounding...

In this short demo, Slate Front-End Strategist Raina Bobik shares how easy it is to get started with Express Portals. If you are still using the...

Struggling to predict which students will apply and enroll? Carnegie’s EnGauge Scores offer a breakthrough solution using sophisticated machine learning models to deliver highly precise forecasts,...

Is a full website redesign out of reach? No problem. In this webinar, we’ll guide you through smart, strategic updates that can significantly boost your website’s...

Join Assistant Director of Slate Communications Allison Steinberg as she shares meaningful ways to segment Slate reports via the Group By feature. Whether you want to...

Join this session to explore how two institutions approached sharing a single instance of Slate for Undergraduate and Graduate Admissions, as well as Student Success. Learn...

Our Social Media Marketing Master Class series is a development opportunity to sharpen your digital marketing skills. We’ll cover the latest updates and best practices for...

In this webinar, we’ll explore the current landscape of adult learners and provide actionable strategies for effectively reaching and engaging this group in your specific service...

In this 30-minute recording, we’ll explore the role of Snapchat in higher education marketing strategies. Our presenters will discuss Snapchat’s unique features, audience demographics, and advertising...

In this 20-minute recording, we’ll walk you through the essential tools for nurturing leads in LinkedIn. Learn how AI-powered tools can help you create better ad...

In this short overview of Carnegie’s EnGauge Suite, Chris Carl, Carnegie’s AVP for Slate Product Development, guides you through the suite’s powerful tools. He demonstrates how...

Join our Slate Communications Team for a deep dive into all the best practices for getting into Deliver, including building efficient and effective rules, activating and...

Discover how Slate Video transcends mere one-off communications from a student’s profile. Don’t miss this comprehensive exploration and learn how to unlock the full potential of...

In this 30-minute recording, you gain the necessary tools and insights for crafting TikTok videos that captivate audiences, drive meaningful conversions, and adhere to the latest...

In this quick overview, you will learn more about the Marketing Operations and Communications Analysis and how it can help address challenges and seize opportunities, all...

In this session, we share Miami University’s pioneering process for auditing and ensuring accessibility across Slate.

With increasing ownership of online program marketing and management within institutions, marketers are pivoting to understand the trends and techniques specific to this audience. Join us...

Join Senior Slate Communications Strategist Jacob Henshaw as he defines translation codes in Slate, explores their myriad uses in communications, and reviews maintenance of the codes.

Watch our presentation to learn the step-by-step process of transitioning to Workflows effortlessly. Discover how to upgrade manual reading processes, create unique workflows beyond admissions, and...

Learn to streamline student and event information using independent subqueries in various tools like an Event Welcome Portal and an Event Invitation Newsletter. Ensure timely communications...

In this short Slate Summit Show + Tell recording, Carnegie’s Brett Bieber shows you how to utilize independent subqueries and dictionary statements to create a bi-weekly...

In this short demo, Carnegie’s Gia Lineberry discusses how uncovering your competition’s brand expressions and stories powerfully equips you to craft a unique, strategic message within...

In this 5-minute product demo, Carnegie’s Nina Petropoulos walks you through the Clarity powered by Slate dashboard. At the end of this session, learn how the...

In this 15-minute Slate demo, Carnegie’s Assistant Director of Slate Trainings, Nick Porcella, explains some Slate-specific terminology.

Join our panel of experts for a candid discussion about Student Search philosophy, tactics, and execution for short and long-term success.

In this recorded webinar, Carnegie Senior Content + SEO Specialist Kate McGowan explains how to prepare your website content for Google’s AI Overviews.

In this 10-minute Slate Demo, Strategist Nina Takacs will discuss a newer Slate feature: Concierge. No matter your lifecycle in Slate, you will be able to...

This recorded presentation provides key recommendations for developing higher-performing program pages on your institution’s website

Explore the insights and resources from Carnegie’s Digital Marketing Workshop, a free, one-day virtual event for digital marketing professionals.

Narratives at the Nexus: Storytelling in Service to Brand Building

In this webinar, we’ll explore the transformative role of storytelling in shaping perceptions, engaging stakeholders, and building...

In this 20-minute recording, Carnegie Director of Slate Trainings Laura Murnen discuss the steps of traditional application processing in Slate, beginning with the Batch Acquire tool....

This recorded presentation provides insights into Student Search strategies that address the challenges of our dynamic new landscape and discusses how higher ed institutions can adapt....

In this recorded webinar, Director of Google Analytics Elizabeth Glass and Senior Google Analytics Specialist Rachel Robison teach you how to use GA4 to better understand...

In this 10-minute demo, Linden Pechette walks you through Carnegie’s approach to developing an authentic brand strategy for your institution.

Join us for an insightful webinar featuring a panel of representatives from Carnegie and their partner institutions as they explore various approaches to the ever-important Student...

In An Age of Declining Demographics, Personification is King.

In this live webinar, Carnegie’s Chief Strategy Officer Tyler Borders and Samford University’s Vice President for Enrollment...

In this recorded webinar, Carnegie + Technolutions unearth universal strategies and siloed nuances in communicating effectively to prospective students, current students, and prospective donors.

In this short demo, Slate Communications Strategist Brett Bieber will introduce Slate Voice. Learn common use cases, how to create these “mailings” in Slate, and ways...

In this 10-minute Slate Demo, Senior Slate Trainings Strategist Nick Porcella offers a comprehensive tutorial for Slate Trips. By the end of the session, you’ll understand...

With so much interest in AI, where it falls short, and how it will change the higher education landscape, it was important for Carnegie to ask:...

You’re sending tailored communications to all the right audiences, now what? In this session, we dove into how to use Slate to track, analyze, and distribute...

In this short video, we discuss how audience sentiment and how it could (and should) shape your marketing materials. Sentiment doesn’t often get much attention during...

In this 15-minute demo, Senior Slate Trainings Strategist Nick Porcella teaches you how to create message groups in Slate, allowing your audience to control which communications...

In this 30-minute recording, Carnegie and Johnson, Grossnickle & Associates (JGA) address the next generation of advancement challenges and take you behind the scenes with Acuity...

In this 10-minute recording, members of Carnegie’s Slate Optimization team teach you how to use Slate for Student Success to collect and take action on Student...

In this 10-minute Slate Demo, Director of Slate Trainings Laura Murnen teaches you how to automate processes and streamline workflows using Slate Rules.

The Connection 2023 | In this interactive session, NISTS Executive Director Janet Marling focuses on understanding the totality of the transfer student journey so...

The Connection 2023 | In this recorded webinar, Michelle Sung teaches us how Snapchat can help your institution stay top of mind with Gen...

The Connection 2023 | In this session, Campus ESP + Dordt University walk you through key takeaways from two recent research studies, reviewing the...

The Connection 2023 | In this recording, Terry Flannery teaches us how to leverage the power of all efforts and investments across the institution,...

The Connection 2023 | In this session, LinkedIn debunks the myths of video and shows you how your institution can maximize its potential on...

The Connection 2023 | In this session, Carnegie’s SVP of Research will review the major findings of this year’s survey, which includes opinions and...

The Connection 2023 | In this recorded webinar, Jacksonville University’s Allana Forté discusses the ever-changing landscape of higher education and navigating varying state priorities...

The Connection 2023 | Join us as we embark on a journey of best practices to make sure your portals, Deliver mailings, and more...

The Connection 2023 | In this recorded webinar, General Manager of Slate.org Sarah McInnis offers an examination of the transformative potential of data in...

The Connection 2023 | In this presentation, Technolutions’ General Manager of Student Success Ken Higgins offers an examination of the transformative potential of data...

The Connection 2023 | In this recorded webinar, ODU Global’s AVP for Marketing and Outreach Kate Ledger shares higher-ed marketing operations perspectives and stories...

The Connection 2023 | Join members of the NAGAP Board and Leadership for a panel discussion focused on some of the opportunities, challenges, and...

The Connection 2023 | In this session, UPCEA Chief Research Officer Jim Fong discusses the complexity of the new adult learner and how to...

The Connection 2023 | In this session, Sprout Social explores the relationship between storytelling and data analytics in social media management. Learn how to...

The Connection 2023 | In this session, Google provides an overview of the much-anticipated redaction of 3rd party cookies, the implications, and what the...

The Connection 2023 | In this recording, we explore key trends in advancement impacting how and why donors give, including the great American wealth...

The Connection 2023 | In this recorded webinar, we discuss three key steps to operationalizing AI in a systemic and sustainable way as well...

The Connection 2023 | In this session, Enrollify reviews the assets that higher ed will need in its marketing portfolio for the “third wave”...

The Connection 2023 | Join us as we delve into these changes and explore innovative Student Search strategies to tackle these challenges head-on. We’ll...

In this 10-minute recording, we discuss the importance of Google Business Profiles in higher education and teach you how to optimize your institution’s profiles for more...

In this 10-minute recording, Carnegie Content + SEO Specialist Kate McGowan teaches you how to leverage existing SEO best practices to rank in Google’s AI Search...

In this 10-minute demo, Carnegie Slate Communications Strategist Jacob Henshaw discusses the benefits of utilizing Slate Video and teaches you best practices for using video within...

In this recorded webinar,  Jim Rogers reviews College Board’s Connections from a student’s perspective, how to set up your institution’s Connections profile, defining audience and communication...

In this recorded webinar, Carnegie Slate Strategists show you how the workflow editor makes it easier than ever to integrate processes into Slate beyond reading applications....

In this recorded webinar, Slate Strategist Sydney Nowak teaches us how to use leverage dynamic content blocks within Slate to communicate important FAFSA dates.

In this recorded webinar, Jim Rogers reviews College Board’s recent updates to its Student Search offerings, and tells you everything you need to know about setting...

On June 29, 2023, The United State Supreme Court ended race-conscious admission programs. This in effect, ends the ability of colleges and universities to consider race...

In this recorded webinar, we show you how to strategically build a detailed report for your drip marketing campaigns in Slate, including form submissions, UTM data,...

Technology brings storytelling to an entirely new level by allowing us to create immersive experiences that captivate and inspire. Artificial intelligence tools push those boundaries even...

In this 20-minute recorded webinar, Carnegie SVP of Enrollment Strategy Jim Rogers discusses College Board Exam changes, Connections’ Communication Plans, and the next steps for colleges...

Senior Slate Trainings Strategist Nick Porcella guides you through the advantages and limitations of using Voyager 101 in Slate. In this fifteen-minute demonstration, he’ll show you...

In this recorded webinar, members of our Financial Aid Optimization team provide an honest assessment of “stackable” scholarship programs, and discuss how to find a balance...

In this recorded webinar, we explore the coming FAFSA changes, the likely impact on student populations and aid strategies, and how the delayed availability of the...

In this recorded webinar, we demystify the predictive models that drive aid optimization, identify the data needed from institutions to build these models, and discuss special...

In this recorded webinar, members of our Financial Aid Optimization team discuss shifting trends in student populations, pricing strategies, and financial aid philosophies.

Join Senior Slate Trainings Strategist Nick Porcella and Slate Technical Strategist Melissa Layton as they present their 2023 Slate Summit session “Making Accessibility Accessible.”

Discover how Carnegie Clarity™ uses marketing attribution to provide a deeper understanding of your website’s user journey.

Discover how Carnegie Clarity™ revolutionizes higher education marketing. Personalize web content, utilize pop-ups, and create tailored experiences for visitors.

In this 60-minute webinar,  Carnegie’s Jaime Oleksik and Boston College’s Brett DiMarzo discuss how to generate qualified leads in an increasingly crowded market.

Join Carnegie as we dive deeper into College Board’s recent updates, and help you choose which new College Board Student Search subscription is right for your...

Join Slate Communications Strategist Amanda Johnson as she teaches you how to use Slate’s Data Explorer.

In this 15-minute webinar, Slate Communication Strategist Sydney Nowak discusses our findings from surveying 1,689 high school students about their communication preferences and behaviors.

Join us for a 30 minute webinar where we review the results of our recent student retention research and provide solutions for how to get the...

Join us as we break down everything you need to know about upcoming changes to College Board Student Search for the 2024 enrollment cycle. Learn more.

Learn how you can set up and manage Rising Senior Campaigns in CollegeXpress using CX Connect to find prospective students who are interested in enrolling at...

Join us for a 60-minute, live webinar where we discuss how to generate qualified leads in an increasingly crowded market.

Join Slate Enrollment Implementation Specialist Nina Takács for a 10-minute demo on how to add Conditional Logic to your Slate forms.

Join Slate Implementations Strategist Ryan Simpson for a short demonstration of how to use the workflow editor to better make use of Reader in Slate.

Join us as we dissect the results of our 2022 report and talk about how our insights can help you optimize your own marketing efforts.

In this 30-minute webinar, Carnegie Director of Analytics Trevor Mazarura provides an overview of Google’s new GA4 and explains how to make the move from UA.

One of the best sources of information about your institution’s communication impact and value propositions are newly admitted students. Learn more about Carnegie’s Admitted Student Research.

Join Slate Communications Specialist Nina Lifshey for a quick guide to how you can make the most of existence exports and liquid markups in Technolutions Slate.

Join Senior Slate Strategist Emma Hayek for a quick guide to making Slate as easy as possible for new users.

Join us for a 45-minute, live webinar where we dissect the results of our survey and talk about what it means for the future of higher...

Join Slate Strategist Associate Bri Broomfield for a short demonstration of how to effectively and easily incorporate videos into Slate email communications.

Join Slate Communications Strategist Rachael Yates for a Slate demo detailing the process for creating variable QR postcards in Slate Print.

In this webinar we’re breaking down Financial Aid Optimization into three parts: Financial Aid Modeling, Recruitment Modeling and Student Success Modeling.

In this webinar, our Slate specialists will answer some of the trickiest questions from higher ed enrollment and admissions professionals.

In this 15-minute demo, Slate Communications Strategist Nick Porcella teaches you how to create a parent recipient list in Slate using Configurable Joins.

Hear directly from Missouri Online and the project team who took four brands and united them under one online brand and marketing strategy to achieve enrollment...

Graduate programs present a unique set of challenges, so we’re mapping your route to a successful implementation. We’ll steer you through conceptualizing an improved, sustainable process...

Learn how to better utilize the resources already at your fingertips. Starting with Slate’s most insightful tool, Ping, you’ll gain strategies to measure the success of...

In this session, Slate Implementation Strategist Jill Huntsberger discusses industry tips and best practices for setting up Origin Sources and Origin Groups within Slate.

Join Carnegie’s Slate Optimization team to learn how to prep for your next cycle within Deliver. In this session, we review best practices for how to...

Connection Conference | Join Carnegie EVP of Creative Voltaire Santos Miran as he discusses the essential elements of on-brand digital storytelling and how you can build...

Connection Conference | In this session, Carnegie AVP of Strategic Marketing Jaime Oleksik reviews the digital marketing trends we’re seeing across a variety of channels and...

Connection Conference | Join the Education TikTok team as they break down the TikTok platform, audience insights, and statistics about our users going into the back-to-school...

Connection Conference | In this opening session, Dr. Perez is joining the Connection Conference for a discussion focused on how professionals, institutions, and NACAC are confronting...

Connection Conference | Join us for this interactive panel discussion on how to represent diversity authentically on campus. facilitated by Carnegie’s EVP for Enrollment &...

Connection Conference | Join members of the NAGAP Board for a panel discussion focused on some of the opportunities, challenges, and insights surrounding the graduate enrollment...

Connection Conference | In this session, we outline the key drivers of the buyer’s market conditions and look at specific conversion, yield, and aid optimization strategies...

Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to...

Watch this 15 minute video on the importance of your website when it comes to student search and what to consider when building a digital marketing...

Dive into the Query Library, a powerful, often under-used Slate tool that allows you to essentially copy and paste complex configurable join exports and filters. Learn...

Google has expanded its enforcement of its advertising policies, which is having a real impact on religious-affiliated institutions’ digital marketing efforts. Google’s policy prohibits advertisers from...

When we talk about the “Amazon effect,” we usually think about disruption in the retail industry – not the dramatic shift in consumer expectations for immediacy...

Watch this 10 minute video on optimizing your Student Search with Slate to hear more about the benefits of moving your Student Search in-house.

Join us for a 60-minute, live webinar where we share the new alternative to the traditional Student Search service: one that fills your pipeline with right-fit...

Find out how you can utilize student lead generation services to help fill your pipeline for future recruitment cycles to yield significant impact.

Learn tips to help you adjust your higher education digital marketing strategy to prepare for the new privacy updates in Google Analytics.

Marketing leaders are often burdened with the task of institution-wide change– something that comes with immense challenge and strategic reward. In this dynamic and demanding...

In this hourlong, live webinar, we’ll share how forging a deep understanding of your students lays the foundation for a whole new web world, one that...

As prospective grad student behaviors, intentions, and decision-making continue to evolve, it’s imperative to stay tuned in to as much of the insights, perspectives, and data...

Join us as we talk about redefining how you think about Student Search, how you can best leverage your Slate instance, and what it will take...

Consumer privacy protection in the ad tech space is a rising trend that’s here to stay. Significant measures have already happened with Apple’s move to stop...

Carnegie is a leader in understanding the “who” of both institutions and their students to craft better communication and build human connections. One of the best...

Colleges and universities can now benefit from a wider range of services, combining the enrollment and marketing talent of Carnegie with the Slate-focused expertise of Underscore...

Apple is paving the way on user data privacy with iOS 14, but with that comes new challenges for how Facebook/Instagram advertisers optimize and report on...

In a continuing effort to give a voice to the high school Class of 2021 and assist the industry in making decisions, Carnegie has prepared a...

University of Denver Vice Chancellor for Enrollment and NACAC President Todd Rinehart will reflect on how our world has changed—and how marketing and recruitment have never...

Consolidating data from half a dozen national surveys conducted by Carnegie over the past year, we’ve identified four major trends to consider today and well into...

Through a live Q&A conversation led by Alexa Poulin, Chief Digital Officer at Carnegie, John Farrar will bring his unique perspective on not only the student...

Drawing from Campus Sonar’s January 2021 Social Listening Benchmarks for Higher Education research, Liz Gross will share where conversations from and about campuses are happening online...

Join us for a practical session on leveraging LinkedIn to engage and communicate effectively across the decision-making process to build more valuable lifelong relationships with prospects...

Join this session to learn how graduate enrollment marketing strategies can shift to meet the needs of the evolving graduate digital consumer/learner and the demands of...

Gain insights from GMAC’s latest research on application trends and candidate journeys.

Join Carnegie as we review recent prospective graduate student survey results focused on their approaches to, opinions about, and recommendations for social media and online search.

This session will highlight the benefits of speaking freely in the workplace, explain why it doesn’t happen, and provide tools to help overcome these barriers and...

This session will dive deep into effective comm-flow and marketing practice redesign, the shift and focus on yield, marketing and enrollment cycle strategies, measurements, and data-driven...

Learn how to configure a successful communications strategy—from field creation to advanced reporting—that integrates best-in-class features of both platforms.

Filled with case studies, data to support success, and testimonials from some of Underscore’s most successful clients, this session will also offer helpful hints on how...

This strategic conversation, featuring Gil Rogers of PlatformQ Education, will discuss the spectrum of virtual engagement tactics and tools to help you decide where you are,...

For over three decades, Carnegie has been running arguably the most significant student search campaigns to millions of prospective students across all years of high school,...

With major funding from the Gates foundation and through its own investments, Common App has built a sophisticated data warehouse architecture linked to a variety of...

In this webinar, we’ll lay out ideas for effectiveness this fall, take a look at changes to the competitive landscape, and give you our take on...

This webinar will include an in-depth look at the data from our most recent research release: COVID-19 Impact on Fall 2021. Key breakouts and data findings...

Packed with pragmatic tips, this session is designed for marketers as a high-impact half hour of information you can use across all your marketing efforts right...

Join us as we share how to best approach and strategize your 2020–2021 creative to rise above the global health threat and drive enrollment results.

Join us to learn how integrating your Slate Instance, digital tactics, and personalized web content can inform segments, messaging, and measurement.

In this session, we’ll walk through the importance of messaging that sets you apart and the changes you should be making to your recruitment strategy starting...

Considering this year’s circumstances, we’ll dive into five key areas of focus to help you be as successful as possible in your graduate recruitment and marketing...

In this session, we’ll explore the mechanisms behind evaluating current markets, identifying new markets, and assessing the opportunities that exist in each. The result is an...

Join us as we discuss how to improve user experience and messaging on your site, including optimizing and structuring content, making it easier for students to...

With all that has happened and all that is happening to college admission offices, many normalized strategies for the next cycle need to be rethought. In...

To better understand student and parent mindsets regarding the college search journey, Carnegie conducted a comprehensive survey of more than 1,500 rising high school seniors and...

As a continuation of the PACAC Conference, please join us as we discuss challenges facing the inquiry build for fall 2021 and lay out the best...

In this webinar, we’ll lay out the fall 2021 recruiting challenges for content and show the latest psychometric targeting methods to amp up your content in...

In this webinar, we’ll discuss challenges facing the inquiry build for fall 2021 and lay out our view of the best approach for lead generation moving...

Join a roundtable of our enrollment experts, including our SVP of Research, Jared Brickman PhD., Eric Page, EVP for Enrollment & Marketing Strategies, and Scott Ochander,...

As part of a series of webinars examining COVID-19’s impact on higher education, Carnegie has invited industry leaders from across the country to participate in a...

Join us for a panel discussion on a variety of topics including contingency planning for fall, extended yield season, evolving student search strategies, the challenges of...

In this webinar, we will be reviewing results and insights from our most recent survey of over 1,000 prospective graduate students and the impacts of COVID-19...

In this 90-minute webinar, we’ll touch on our recent research with current college students and their views and concerns related to COVID-19; how to navigate family...

In this webinar, we will be discussing the strategic issues and challenges related to COVID-19 and your active and future enrollment cycles.

Who do you attract, and how do you communicate to them? This webinar will explore how to match your demographics with psychographics and build remarkably informative...

In this webinar, you’ll learn how prospective college students—at the graduate, adult, and continuing education levels—are interacting with colleges and universities on LinkedIn.

In this session, we’ll review results from the over 6,400 respondents who took this year’s CollegeXpress user survey. We’ll walk through students’ insights and perspectives on...

Take a brief walk-through of the CollegeXpress service and learn how it’s helping hundreds of institutions reach and connect with more students than ever before in...

Learn what the top considerations are for making your website compliant, including factors surrounding images, videos, links, and more.

In this webinar, we’ll do a deep dive into some of these streaming platforms, including Pandora, Spotify, and Hulu, reviewing their targeting capabilities and how you...

Have you ever thought of social media networks as search engines? More and more, prospective students are utilizing the search functions on Facebook, Instagram, LinkedIn, and...

TXGAP and Carnegie have partnered to offer this webinar focusing on the constantly changing social media landscape and identifying the best approaches to finding your target...

Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear...

This webinar will pull you into reputation strategy and ask these key questions about your institution: Who are you? What does the market believe about you?...

Your authentic message, delivered to a precise target audience. In this webinar, we’ll explore how to infuse your communication channels with personality and intention in order...