Creative Showcase | Carnegie - Higher Ed Marketing & Enrollment Agency

Creative Solutions for Higher Education

Featured Work

See how our creative sparks have ignited brands across campuses nationwide. From standout designs to compelling campaigns, explore the magic that happens when imagination meets strategy.

Project Details Curry College Featured Work Expand Item

Curry College

Boston, MA The Telly Awards

Curry was recognized in a Boston Globe article for its rebranding innovations, and the campaign commercial “Made for You” won People's Gold at the Telly Awards and a Communicator Award of Excellence 2024. The digital retargeting ads also won a Silver at the 39th Annual Educational Advertising Awards.

Image showcasing the original seal and watermark of Curry College compared with the new primary logo, highlighting the evolution of the college’s visual identity.
The new logo for Curry College, featuring a clean and contemporary wordmark, replaced an old-school seal and helped realign the brand with its true identity in the market.

Curry's “Made for You” brand anthem video won People's Gold at the 2024 Telly Awards and a 2024 Award of Excellence from the Communicator Awards, and increased the YouTube TrueView rate from 55% to 62%.

When developing a travel piece for admissions counselors to take to college fairs and high school visits, Curry College needed something that was going to stand out among the other booklets and trifold brochures.

Infusing banner ads with the new campaign concept resulted in a 492% PoP change in Display CTR. According to Google Analytics, 22% of site sessions from October 2023 to April 2024 were attributed to Carnegie campaigns, and site sessions overall increased 28% over the previous year.
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Curry College

The Telly Awards

Image showcasing a digital ad design for Georgia State University, featuring bold visuals, engaging headlines, and branded elements to attract prospective students. Project Details Georgia Southern University Featured Work Expand Item

Georgia Southern University

Statesboro, GA

The strength of Soar Beyond lies in its versatility. This concise, straightforward message comprises two evocative words, opening with an active verb that draws a direct line to “Eagles,” reinforcing brand recognition, and finishing with a pinch-hitter adverb that can suit a multitude of messaging applications.

The “Create Opportunities” billboard captivates with bold, impactful text, inviting viewers into Georgia Southern's vibrant community where every path forward is filled with promise and potential.

Image illustrating a landing page design for Georgia State University, featuring bold visuals, a user-friendly layout, and branded elements to enhance engagement and navigation.
The Soar Beyond landing page brings Georgia Southern's dynamic brand to life, combining compelling visuals with strategic messaging that highlights the university's diverse programs, engaging environment, and the limitless opportunities awaiting every student.

Image showcasing a digital ad design for Georgia State University, featuring bold visuals, engaging headlines, and branded elements to attract prospective students.
Designed to engage prospective students, the Georgia Southern postcard showcases a pathway to join Eagle Nation, offering a glimpse into over 70 career-driven majors, campus tours, and personalized connections with admissions counselors.
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Georgia Southern University

Project Details Medical University of South Carolina Project Details Expand Item

Medical University of South Carolina

Charleston, SC The Telly Awards

This campaign shows how compassion at MUSC goes far beyond a patient's bedside. By innovating in labs and behind computers, in classrooms and lecture halls, they solve healthcare problems on the largest scale. At MUSC, innovation is about more than awards and grants. It’s about turning possibilities into life-changing realities.

As part of a digital refresh campaign for MUSC, the Carnegie team developed and placed billboard ads at airports in target markets on the east coast.

After being in the market for a year, MUSC wanted to evolve the campaign concept that Carnegie developed to keep it feeling fresh. We extended the life of their campaign by adding new design elements that stand out in a noisy digital landscape.

Image showcasing a creative design tile for the Medical University of South Carolina (MUSC), featuring students working in a lab setting, highlighting innovation and academic excellence.
MUSC is driving innovation in research, education, and clinical care. Carnegie helped tell their story by highlighting these groundbreaking innovations through photography.
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Medical University of South Carolina

The Telly Awards

Project Details Grainger College of Engineering Project Details Expand Item

Grainger College of Engineering

Champaign, IL Communicator Awards

Driven by Carnegie's psychometric model and brand strategy, UIUC Grainger College of Engineering now has the tools for brand expression and reputation building across channels—social, web, digital, among internal stakeholders, and more. As the College continues to build rankings and enhance its reputation among peers and corporate partners, it is armed with a brand strategy that is authentic and advantageous for telling the College's story at a deeper level.

Mockup of a smartphone displaying an email template for The Grainger College of Engineering at the University of Illinois Urbana-Champaign, featuring a clean design with text headers, paragraphs, and an image of two individuals smiling and holding coffee cups outdoors on campus.
Grainger wanted our help telling their story across all mediums. We helped them develop email templates that allow them to highlight different stories of innovation and problem solving for different audiences.

Grainger needed to unify the brand to influence national rankings and global awareness. The College knew it had a strong story to tell but had not been boldly harnessing it. Carnegie developed print pieces (viewbooks and postcards) that focused on reputation and differentiating Grainger from competitors. The materials highlighted Grainger's reputation as a place where the unimaginable is possible.

Image showcasing a promotional design for The Grainger College of Engineering, featuring bold text, engaging visuals, and a focus on problem-solving and innovation.
Carnegie developed print pieces focused on reputation and differentiating Grainger from competitors. The materials highlighted Grainger's reputation as a place where the unimaginable is possible.
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Grainger College of Engineering

Communicator Awards

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By the Numbers

We believe great work is measured by real impact. Here are some of the key numbers that reflect our success and partnership with institutions nationwide.

49

Creative awards won by Carnegie partners in the past year

94

Institutional personalities defined

300  +

Institutions partnered with Carnegie for creative work in the past 2 years

14

Websites designed in 2024

Curry College Video Campaign

Image of a student using a microscope in a laboratory setting, highlighting hands-on learning and scientific exploration.

Impactful Partnerships

Image showcasing a viewbook design for Samford University, featuring vibrant visuals, bold typography, and engaging content to highlight the university’s programs and campus life.

"Anybody can make a pretty picture. Carnegie creates research-backed, tested, psychometric storytelling that actually moves the needle. We are targeting the right students with the right custom creative, and our enrollment gains the past three cycles are proof positive."

Jason Black, AVP, Enrollment Management + Dean of Admission, Samford University

Jason Black

AVP, Enrollment Management + Dean of Admission, Samford University