Archives: White Papers

With the ongoing uncertainty of COVID-19, prospective college students are anxious. Coupled with other factors, this anxiety has led to a downturn in applications by October for many institutions.

As schools begin to solidify plans for this fall, prospective students from the high school Class of 2021 are still focused on their own college search plans. Carnegie is pleased to share data from these rising seniors as well as a strategic road map for the recruitment of next fall’s class amid the COVID-19 situation.

Many current college students are reeling from an unprecedented hurdle to their education. The issues caused by COVID-19 are far-reaching, but students are ready and willing to talk about these challenges.

Uncertainty is inevitable in the time of COVID-19, but as we rally to make strategic choices and support young people going to college, information directly from the source can help. And the source is ready to talk.

Welcome to the Digital Insights for Graduate Enrollment Report, developed and provided by Carnegie and NAGAP. As part of their ongoing partnership, these industry leaders have developed the second edition of the special Digital Insights Report, compiling invaluable data from Carnegie’s work with leading online and social platforms with direct input from NAGAP members.

What if you could hear what over 6,400 high school students want you to know about their college search process; their experiences with communications, marketing, and websites; and what they’d recommend schools do differently or better?

Carnegie and LinkedIn have partnered to deliver these valuable insights into the prospective student decision journey and the ways in which prospects use LinkedIn and other forms of social media to inform their enrollment decision making process.

In this guide, we’ll discuss how to discover those questions that students are searching for. You’ll learn how to turn those questions into blog content ideas and how to format that blog content so it will appear in Google’s search results.