Archives: White Papers

This survey of 1,200 undergradutes explores retention rates and the relationship between belongingness, confidence, and barriers to degree completion.

This guide serves as a template to help you write a great RFP to help you find the perfect partner for your Student Search project.

Learn how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various important digital channels.

Learn how prospective graduate students utilize Google to begin their program search and how higher education websites impact their decision-making process.

Learn how prospective undergraduate students utilize Google to begin their college search and how higher education websites impact their decision-making process.

With the continued impact of a historic pandemic, considerable economic and political unease, and a shift in student demographics, now is the time to better understand why students are attending college. We surveyed 3,800 students about the many internal and external factors that influenced their choice to go to college.

Traditional brand elements don’t tell the whole story. Learn how experience design can boost your brand in our 18-point checklist.

Learn how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various important digital channels.

Grow your college or university website’s organic traffic by improving its SEO with our guide. Download our higher ed SEO checklist now.

In this comprehensive report, you’ll find key takeaways from hundreds of surveyed professionals, reviews of over 50 live websites, and a qualitative analysis of current web practices.