Industry Use of TikTok for Outreach
What Are Colleges Posting To Their TikToks?
TikTok is one of the most popular platforms on the internet — especially for the demographics most coveted by higher ed marketers. We wanted to know how schools are using their TikTok accounts to reach students by analyzing what themes they’re posting about.
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We selected 200 colleges and universities from the National Center for Education Statistics database and analyzed their TikTok accounts. From these accounts, we categorized their posts into distinct themes (TikTok trends, events, interviews, campus views, etc). We’re sharing the results of this work so you can find out what everyone else is doing and inform your social media strategy!
Download the report.