Higher Ed Digital Marketing RFP Guide

Building a Successful Digital Marketing RFP

You recognize the power of digital marketing in higher ed and you're seeking the right strategic partner to help you achieve your goals. Assembling a great RFP is vital for attracting high-quality proposals for your work, but where do you begin?

We’ve put together a guide to help you write your next Digital Marketing RFP.

Higher Ed Digital Marketing RFP Guide
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In our Digital RFP Guide, we break down each essential section of an RFP and why it’s important. This template works as a framework that allows you to drop your institution’s information directly into the document. We also include an evaluation rubric to score RFPs. Having that quantitative data is a huge help in the partner selection process.

This guide includes:

  • Which information to include in your Digital RFP
  • Examples of goals, priorities, timelines, and scope for Digital projects
  • An evaluation rubric to score RFPs on a 100-point scale
  • Finalist presentation questions after the RFP process is complete

Download the Digital Marketing RFP Guide.