Benchmarking Digital Marketing for Higher Education 2020
Have you ever wondered how your digital marketing budget compares to that of your peers?
Learn how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various important digital channels.
Let’s agree that digital marketing is complicated. That’s true for businesses, and it’s definitely the case for colleges and universities.
Have you ever wondered how your digital marketing budget compares to that of your peers? Your competitors? Are you curious about how to best structure your marketing and communications office to keep up with an evolving digital landscape?
HomeWhite Paper: Benchmarking Digital Marketing for Higher Education 2020
In 2020, mStoner (now Carnegie) conducted a survey to help improve higher education’s understanding of digital marketing services, goals, and resource allocation at colleges and universities. We explored how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various platforms.
Download our white paper: “Benchmarking Digital Marketing in Higher Education” to learn:
1. The size of institutions’ digital marketing budgets.
2. Institutional digital marketing goals and methods.
3. How institutions are using social media for digital marketing.
4. Which advanced digital marketing practices are being implemented by institutions.
Download the White Paper