Marketing Strategy + Execution

Our marketing philosophy is audience-centric and market-mindful. We measure and then market to your audience’s unique behaviors and motivations. By better understanding the desires and habits of your audiences, we break through the noise, capture attention, and forge real connections—leading to action, enrollment, retention, and lasting affinity for your institution.

We’ll combine your institutional knowledge with our marketing expertise to shape a customized strategy built from best-in-class services. From drip campaigns and website experiences to out-of-home and digital marketing, our in-house team will get your message in front of the right audience, at the right time, with precisely the right message. You have a story to tell. We’ll make sure it gets heard.

HOW CAN I BETTER DEFINE, REACH, AND ENGAGE MY PROSPECTIVE STUDENT POPULATIONS?

Regardless of your audience or channel(s), all marketing can be elevated with great audience segmentation. The Carnegie Motivator model is a turn-key segmentation solution for colleges and universities that are interested in segmented, personality-driven communications and need segmentation fast. Psychographic Darts are the advanced model, built on your data and your student population, resulting in additional profiles and even richer insights. This segmentation can be used across your digital, signature creative, website, email, and Student Search efforts.

HOW CAN I MAKE MY DIGITAL MARKETING DOLLAR GO FURTHER?

To start, by partnering with Carnegie on your Digital Marketing, you’re getting 100% in-house execution. The benefit to you is that we can prioritize your campaign performance over all else, moving your budget across platforms and tactics without limitation. Our seasoned specialists will make recommendations on which platforms best meet your goals as well as your budget, and they are actively  monitoring your campaigns for optimization opportunities.

HOW CAN I PROVE MY MARKETING EFFORTS ARE WORKING?

Our marketing teams strategize, plan, and set up marketing campaigns that are made to be measured. We’ll supply you with the measurement and analysis on any campaign we work on together. For example, our Digital Marketing teams expertly operate all components of your digital marketing, including reporting and optimization. Our Inbound team can work with you to get the most out of your website with a proper Google Analytics set up. If you’re hoping for deeper, behavioral insights, Carnegie Clarity™ is an incredible tool for both marketing ROI and on-site personalization. Our Slate experts can provide email campaigns that adhere metrics to the student record and integrate your digital campaign data too. If you’ve already executed your campaign and need help evaluating the performance and articulating your data story, our Custom Research projects might be a great strategy for you. We’ll work alongside you to ensure all your efforts are integrated and tracked, so you have a great data story to tell.