Carnegie has acquired Sextant Marketing

Sextant Marketing Can Be Found At Carnegie

 

 

We are thrilled to announce that Carnegie has acquired Sextant Marketing, an Online Program Experience (OPX) service provider, marking its official entry into the OPX market.

This partnership expands Carnegie’s capabilities in marketing and enrollment, enhancing its ability to serve professional, continuing, and online clients. Together, Carnegie and Sextant aim to meet market demand with flexible, transparent online marketing and enrollment services, offering an alternative to traditional Online Program Management (OPM) models.

Read more about our news and Carnegie’s commitment to being part of the OPX solution.

 

About Sextant Marketing

Sextant Marketing is a fee-for-service marketing and consulting company delivering omnichannel marketing and end-to-end enrollment cycle solutions exclusively to higher education clients. Recognized by HolonIQ as a leading Global OPX company, Sextant is uniquely positioned to understand and articulate higher education brand and program value propositions and deliver effective, turn-key full-funnel recruitment, enrollment, and retention services.

Flexible Online Marketing and Enrollment Services for Higher Ed

Carnegie, motivated by its promise to deliver the most innovative marketing and enrollment solutions in higher education, is expanding its strategy to include the OPX landscape, particularly for institutions transitioning from legacy Online Program Management (OPM) agreements. Online Program Experience (OPX) is a nascent term in higher ed, encompassing a spectrum of services that support colleges and universities delivering online education. OPX, as compared to OPM, allows for services to be unbundled and offers a fee-for-service model versus revenue sharing. Carnegie and Sextant are leaning into their strengths to disrupt the OPM market and deliver best-in-class marketing and enrollment solutions for their online partners.

Benefits

  • Unified Marketing and Enrollment Strategy: Streamline your efforts by collaborating with one comprehensive organization that covers all aspects of marketing, brand strategy, enrollment, and retention.
  • Holistic Approach to Student Engagement: Access integrated services that cover the entire student journey—from initial recruitment to retention and long-term engagement— enhancing your university’s ability to meet and exceed student expectations.
  • Expertise + Innovation: Leverage the combined expertise of Carnegie and Sextant to deploy cutting-edge, data-driven strategies that respond to evolving student needs and trends in higher education.

Enhanced Student Service

In addition to Sextant’s digital capabilities, they also bring their Enhanced Student Service contact center, staffed by trained higher ed professionals who provide omnichannel, full student lifecycle support for all higher ed audiences. This enrollment concierge offering is ideal for clients seeking a high-touch, 360 approach to recruiting and retaining students, while Sextant clients can tap into Carnegie’s full portfolio of marketing and enrollment services.
 

“The vision for this acquisition extends beyond immediate synergies—it's about architecting a sustainable solution for online program delivery, which is essential to the future of higher education. No institution today can be without an online strategy, and all institutions need flexible service models fine-tuned to their particular needs and focused on the success of their students."

—Dr. Paul LeBlanc, Former President of Southern New Hampshire University and Carnegie Board Member

Build Your Online Program Marketing and Enrollment Strategy.