Search Engine Optimization

Elevate your brand and connect with prospective students through compelling, SEO-optimized content. We craft engaging narratives for academic program pages, admissions and other top-level pages, and feature stories about students that highlight your institution’s strengths and unique offerings. Our content is designed to build enthusiasm and interest while driving organic traffic to your site, ensuring your message reaches the right audience at the right time. Plus, we even offer virtual SEO writing workshops to teach your team the ropes. Learn more about our copywriting services.

You can think of your website’s technical SEO health as the foundation of a house. If it’s not built strong, then everything else will crumble. Since higher education websites tend to be so large, staying on top of technical SEO can be a struggle. Carnegie’s team of SEO experts can help you get on the right track.

Maximize your search engine visibility with our in-depth technical SEO audit. We dive into the critical aspects of your website’s infrastructure—like metadata, HTML structure, sitemaps, robots.txt, URL patterns, redirects, and more—to ensure your content is easily crawled, indexed, and ranked by search engines. We don’t just leave you with a list of issues. Rather, our team teaches your team about what these issues are, how to address them, and how to prevent them in the future.

Beyond the initial audit, many of our higher education partners choose to keep working with us on a consultative basis. With Google changing its algorithm frequently, there can be so much to know, so much to address, and so much in flux. Our ongoing technical SEO support helps you stay ahead of the competition by addressing any issues that could impact your search performance. It gives you the peace of mind that you are up-to-date on trends and changes in the SEO world, and gives your team the opportunity to learn about more advanced SEO techniques.

You understand who your competitors are regionally, but who are your search-engine contenders? Carnegie’s SEO Competitive Audits identify your rank-pulling competitors locally and nationally and the SEO tactics they employ. We’ll inspire you with content and technical strategies that boost your college or university’s visibility and organic traffic.

Using proven visibility tactics, we harness the power of the local search pack to position your college or university at the top of organic search results—and your prospective students’ minds. The result? Your institution gains a prominent visual asset that highlights your excellence and attracts qualified prospects.

With YouTube being the second largest search engine after Google, when it comes to video optimization, your content needs to be on YouTube. Carnegie optimizes several components of your YouTube account and individual videos to transform your organic presence. Convey your college or university’s authority, respond to prospective students’ search habits, and improve your performance.

Images were put on the SEO backburner for years. However, with changes in recent years to Google’s algorithm and the introduction to various special SERP features, such as AI Overviews, having optimized images have increasingly become a core component of any SEO strategy. Simply put: if your content does not have an optimized image accompanying it, its likely of ranking drops drastically. Carnegie creates optimized alt text, title text, and image file names to set you up for success.

When deciding to launch a new program, you want to be sure that its name matches market expectations—and prospects’ keyword searches. Carnegie performs in-depth research to see what specific language prospective students are using and recommends the best names based on search trends and your goals for the program.