Engagement Scoring for Student Search
Carnegie uses sophisticated machine learning models to deliver highly predictive forecasts of which students will apply, enroll, retain, and donate. Our scores combine behavioral, geodemographic, and Carnegie proprietary data, making them uniquely accurate. Your custom-built scores will be loaded directly into Slate (your instance or ours), ensuring they are dynamic and automated. EnGauge Scores get results because they are actionable—we partner with you on utilization training and ongoing strategic consultation to drive enrollment outcomes. EnGauge Scores are a game changing feature of Carnegie Student Search that will maximize your resources and your enrollment.
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EnGauge Apply Score
EnGauge Apply Score tells you your prospect’s likelihood to apply, measured via geodemographic, behavioral/affinity data, and Carnegie IP metrics from Carnegie Student Search strategies like our student database, Clarity—the website attribution and personalization tool—and your student profiles. Your institutional knowledge will contribute to the composition of your custom score to drive the importance of each of the many factors that are a part of the score.
EnGauge Apply Score comes with consulting, which includes evaluating which variables your institutional score should include and then how to interpret the score once it’s live. We also provide training for your staff because these scores are most impactful when adopted widely and truly understood. And finally, you’ll have an EnGauge Dashboard, built in your Slate instance, which provides data visualization for outcomes reporting as well as filters for data manipulation to inform institutional decisions.
EnGauge Score supports your strategic decision-making and facilitates efficient use of your scarce resources. Here are just a few use cases:
- Optimize decisions at the individual student level: Decide who should receive a limited mailer, staff phone call, or other appeal.
- Inform counseling conversations by providing student interest level.
- Optimize future name purchases by identifying the lowest propensity students and analyzing that cohort for commonalities.
Use the EAS to make strategic resource decisions and increase conversions throughout the recruitment cycle.
EnGauge Enroll Score
EnGauge Enroll Score tells you an applicant’s likelihood to enroll, measured via geodemographic, behavioral/affinity data, and Carnegie IP metrics from Carnegie Student Search strategies.
EnGauge Enroll Score comes with consulting, which includes evaluating which variables your institutional EnGauge Enroll Score should include and how to interpret the score once it’s live. We provide training for your staff to ensure adoption and impact. An EnGauge Dashboard will be built in your Slate instance, and provides data visualization for outcomes reporting and filters for day-to-day use.
EnGauge Enroll Score supports your strategic decision-making and facilitates efficient use of your scarce resources. Here are just a few use cases:
- Optimize decisions at the individual student level: Decide who should receive a faculty phone call or additional aid.
- Inform accepted student day or spring visit conversations by providing student interest level.
- Use the EnGauge Enroll Score to make strategic resource decisions later in the student journey and increase yield.
EnGauge Retain Score
Coming 2025
EnGauge Donate Score
Coming 2026
INCREASE ENGAGEMENT, INCREASE CONVERSIONS, INCREASE YIELD.
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Dive Deeper: Introducing EnGauge Scores
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Product Feature: Carnegie’s EnGauge Scores
Welcome to the future of student recruitment and enrollment (and maybe even retention and advancement?)! Carnegie’s EnGauge Scores are here to transform your entire approach with our... -
How It Works: EnGauge Scores
In this short overview of Carnegie’s EnGauge Suite, Chris Carl, Carnegie’s AVP for Slate Product Development, guides you through the suite’s powerful tools. He demonstrates how...
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