Creative Campaigns

The most successful marketing campaigns seem simple: concise, memorable, repeatable. But remarkable campaigns are never as straightforward as they seem. Beneath the catchy hook, our storytelling approach provides depth and empowers you with messaging that is strong, complex, unique, and enduring. Our creative campaigns distill your authentic story to its essence, then express it boldly, confidently, and precisely. They seem exceptionally simple. In reality, they are simply exceptional.

We provide qualitative, quantitative, and expert panel testing for all of Signature Creative’s core deliverables, from logo development to marketing campaign concepts. Make the most strategic, data-backed decisions by understanding your market feedback and the likelihood of behavior changes.

• Institutional Campaign Concepts—Winning communication is a great story with a compelling protagonist (that’s you!). Campaign concepts are true to your brand story and include a custom big-idea theme and sample canvases demonstrating how the concept may be expressed to your core audiences. A winning theme is activated across your communication campaigns to achieve greater market differentiation, awareness, and engagement.

 

• Digital Campaign Themes—In the higher ed digital landscape, how do you stand out? Our digital campaign themes differentiate your ad creative to tell a more unique and powerful story. A compelling visual and verbal style and narrative elevates your digital presence across websites and channels, motivating audiences to take the next steps.

 

• Design Direction—Successful marketing and enrollment collateral begins with a focused and striking design style. Our team of award-winning designers creates for you two stand-out, brand-aligned design directions to serve as the foundational design style for your print communications.