Signature Creative
We Make It Beautiful. We Make It Right
Our creative work feels like magic. It’s original. It’s compelling. It’s gorgeous. Above all, it’s powerfully, undeniably, you. By defining and understanding what sets you apart and by learning what will speak to the souls of your audiences, we create impactful, tailored messaging that builds reputation and forges powerful connections that last.
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Print & Digital Creative
We create the key communications within your marketing and enrollment strategies. From direct mail to social, from outdoor to broadcast, we transform your institution’s one-of-a-kind brand and personality into audience-focused, story-driven content that surprises, inspires, and compels action.
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Brand Identity & Standards
Empower your campus communicators to tell the right story. Your story. From brand rules and structures to tone and photography style, we will define the boundaries that form your authentic brand narrative, creating consistency in expression across departments and product types.
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Creative Campaigns
Amplify and unify every piece of marketing collateral around a potent, captivating theme rooted in your authentic story. We distill the true you into a memorable, unique, and powerful language and design construct ready for integration across your various communication campaigns.
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Photo & Video
Make your storytelling unforgettable—and differentiated among your competitive set—with Carnegie’s custom photography and videography packages. Capture the moments and messages that will resonate most deeply with your key audiences, showing them exactly who you are, what sets you apart, and why it matters.
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Creative Consultation & Training
Through project-based consultation and foundational training, we open the doors to our strategic insights, data-backed recommendations, proven knowledge, and game-changing creative applications—all so you can carry this work forward with the confidence that you have what it takes.
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Carnegie Wins 38 at the 39th Annual EduAd Awards
Carnegie is proud to announce that our talented partners have achieved extraordinary success at the 39th Annual Educational Advertising Awards. -
UIUC Grainger College of Engineering
When leadership at the Grainger College of Engineering at the University of Illinois Urbana-Champaign realized they needed to unify its brand to influence national rankings and global... -
Who Are You? The Power of Personality and Authentic Enrollment Marketing
As an admission counselor and alumna, I was skeptical of what Carnegie Dartlet could accomplish for my institution’s marketing strategy.
Pretty is not enough. How do you know what is truly right or wrong for your creative?
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