Student Segments

Student leads from CollegeXpress now come with Motivator segmentation—a powerful behavioral insight that enhances your recruitment strategy from day one—at no extra cost and without extra setup or additional research. Instead of relying solely on demographics, Motivator segmentation helps you understand why students make decisions, allowing for more personalized, effective outreach that resonates on a deeper level.
 
Our three Motivator segments include:
 

• Strength: Motivated by leadership, grit, and/or pushing the norms.
• Vitality: Possess a deep care for others and are fueled by connection and/or beauty.
• Creativity: Driven by curiosity, artistry, and/or innovation.

This is more than just another data point—it’s a game-changer in student recruitment. By understanding the why behind student choices, you can move from generic, one-size-fits-all messaging to authentic, personalized engagement that helps drive inquiries, applications, and enrollments. Learn More.

Reaching the right student matters. An effective enrollment strategy requires intelligent segmentation and recruiting tactics aimed at messaging the students most likely to show interest in your institution. Leveraging your insights into your current student body, we can promote your institution in front of prospects with similar academic performance—so you strategically recruit only those who best fit your institution.

There’s no “one size fits all” with CollegeXpress. From individual segments to unlimited packages, customize the service level for your goals.

Promote your top-performing academic programs or grow top-of-funnel leads for a new program through our academic interest platforms. Each funnel grants access to students across the nation with a demonstrated interest in the academic field in which your institution excels.
 
Our suite of academic interest segmentation platforms include:
 

• Business
• Education
• Health and Medicine
• Performing Arts
• Science and Engineering
• Visual Arts

Diversity, inclusion, and finding a school that shares their values are high priorities for college-bound students—now more than ever. Gain access to the students who are looking for a specific experience, and share your message of inclusion or faith-based purpose with both students and their parents. We’ll empower your institution to forge the strong emotional bonds that lead to enthusiastic enrollments down the road.
 
Our specialized areas include:
 

• Athletics
• Catholic
• Christian
• Diversity
• International
• Transfer

Graduate Colleges & Universities (GC&U) leverages a multichannel system of outreach services to drive powerful brand awareness and keep your institution top of mind for key graduate audiences. Developed in partnership with The Association for Graduate Enrollment Management (NAGAP), this platform is intentionally designed to boost your brand visibility and grow awareness within the elusive graduate student audience.