Pay Per Click
As an official Google Premier Partner, our Pay Per Click (PPC) advertising campaigns grab the attention of quality prospects by propelling your brand to the top of their search results. Create conversations that lead to excited enrollments. At Carnegie, PPC is in our DNA.
Pay Per Click Strategies
Our constant campaign review means that from the first moment we launch to the final lifetime report, we repeatedly analyze our bidding strategies, deploy optimizations, assess performance, and optimize toward conversion in all of your Pay Per Click (PPC) marketing and paid search retargeting campaigns.
Keyword Identification
Not all keywords are created equal. Our team will do the heavy lifting to identify the keywords you should be targeting based on your objectives and programs. We leverage advanced AI tools to optimize bidding and ensure we capture all the ways potential students might search for your programs, maximizing your investment.
Remarketing Lists for Search Ads (RLSA)
Your audience requires different messaging at each stage in the enrollment cycle. With RLSA, we optimize your search ads to offer targeted messaging to returning visitors. Armed with this technology, our team can tailor ads to your audience at a precise moment of their journey.
Landing Pages
Our landing pages are built to maximize the return on investment (ROI) of your digital campaigns by turning clicks into high-quality leads. With eye-catching visuals, clear calls-to-action, and targeted messaging, each page is designed to engage prospective students and move them toward enrollment. Our data-driven approach ensures continuous optimization so your landing pages perform at their best.
PPC delivers your brand to curious, intrigued eyes with a defined message that establishes your institution’s identity and presence.
Related Services
Related Content
-
What Can Higher Ed Marketers Do With Google’s Official Restrictions on Ads Targeting Users Under 18?
In 2021, Google made several changes to ensure a safer online experience for those under 18, which included measures like restricting content teens could readily access across... -
4 Tips for Spring Cleaning Your Digital Marketing Campaigns
If you’re like me, the warmer weather is a friendly reminder to clean your dryer vent and replace your smoke detector batteries. But it’s also a great... -
St. Ambrose University Case Study
St. Ambrose University was seeking a partner to better understand who it was as an institution and define brand messaging, in order to ensure clear and consistent...
Build your search engine marketing strategy.
Start Today