Conversion Rate Optimization
Carnegie’s Conversion Rate Optimization solution refines your website’s performance by identifying friction points, running A/B tests, and making strategic, data-backed changes that increase conversions—ensuring more students take action.
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Website Performance Analysis
Your website should be your strongest recruitment tool. We start by digging into behavioral data using tools like Google Analytics 4 (GA4) and Microsoft Clarity (heatmaps, scroll mapping, and session recordings) to understand how prospective students interact with your site. This allows us to identify where users are getting stuck, uncover drop-off points, and find key opportunities to improve the student experience and increase conversions.
A/B Testing & Experimentation
Small changes can make a big impact. Our A/B and multivariate testing services help identify the most effective page layouts, calls to action, and content strategies—ensuring every element of your website is designed to maximize inquiries and applications.
Optimization & Continuous Improvement
Conversion Rate Optimization is a data-driven, ongoing process that evolves with your institution’s goals. By continuously testing, learning, and refining website elements, we help schools increase conversions, enhance user experience, and improve the ROI of marketing efforts.
Integration with Paid & Organic Strategies
Your website is the foundation of your marketing funnel. Whether you’re running paid media, SEO, or organic campaigns, Conversion Rate Optimization works alongside these efforts—ensuring traffic doesn’t just visit your site but takes action.
Optimizing your website for conversions doesn’t require a complete redesign—it requires data, strategy, and continuous improvement.
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