In the rapidly evolving world of higher education, digital marketing demands agility and innovation. As technologies advance and algorithms shift, higher education institutions must adapt swiftly to stay relevant.
Carnegie stands at the forefront, leveraging cutting-edge strategies to amplify your brand's presence with prospective students. Our approach is unique. We tailor plans to your audience, institution, and goals, ensuring that your message not only reaches but resonates with your target demographic. Partner with Carnegie to transform your digital marketing strategy and propel your institution forward.
Carnegie’s digital marketing services help you maximize your visibility where it matters most, capture student attention throughout their decision-making process, and build meaningful connections that translate into enrollments and institutional loyalty. We then leverage advanced analytics tools to provide deep insights into your digital performance so that you can harness the power of data to drive strategic planning.
More than 70% of students turn to search engines when researching schools and degree programs. Carnegie’s insightful digital marketing tactics cut through the competition to highlight your brand in front of key prospects.
Be at the top of their college search list. Our digital marketing expertise, powered by Google-certified experts and the latest AI capabilities, will drive inquiries, admits, and enrollments for your institution by connecting you with your ideal audience. Did we mention we’re also the only higher education Google Premier Partner?
Connect with your audience on a more personal level while standing out from the crowd. By harnessing social media as a digital marketing tool, you'll build real relationships. Find your voice on platforms from Instagram to TikTok to Twitch.
Learn how to better use the most powerful free analytics tool available to digital marketers. Carnegie's experts will use your data to generate insights and identify opportunities that others might miss. Create better targeted higher education content with our Google-certified experts.
What if you could personalize your higher education web content for each visitor? It's possible with Carnegie Clarity™. Our innovative digital marketing tool helps you follow users from their first visits to application submissions. With this data, you'll be able to create customized web experiences so visitors get the information they need. And best of all, it all works within your current content management system (CMS).
Imagine a world where your Slate instance not only manages enrollment but also provides deep insights into how all your marketing efforts—from name buys to digital advertising—impact enrollment outcomes. Clarity powered by Slate makes this possible. This cutting-edge marketing attribution tool seamlessly integrates with your existing Slate instance, enhancing your ability to track and analyze student behavior without the need for additional technology.
Our creative display marketing strategies put your brand in the spotlight. Share your story to students and parents with our creative targeted ads. We'll help you create connections that lead to conversions.
Take higher education marketing to where students are. Use advances in new media to create digital ads on streaming platforms. You'll connect with high school and college-aged students (and their parents) at a fraction of the cost of traditional TV and radio ads.
Our prestigious partnerships validate our capabilities and ensure that our partner colleges and universities benefit from cutting-edge strategies, insider knowledge, and optimized campaign performance across crucial digital marketing channels.
Each year Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status. Only 3% of Google Partners achieve this honor. Our Google partnership has direct benefits to you in the form of expertly trained staff, dedicated Google account and technical support, and early access to exciting beta products. Read more.
Meta Business Partners are recognized for their ability to help businesses grow today and build for tomorrow. With demonstrated expertise in campaign management and more, as an agency partner, we can help you optimize your media planning and buying to unlock your full potential across Meta technologies. Read more.
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