Service Line: Website Design + Development

Having an effective web governance policy is important to the student experience. The college search process can be overwhelming for prospective students and families. They are inundated with digital ads, print mailers, and “advice” from family and friends.

Does your university produce great video content? Videos such as open lectures, student life content, career tips, admission webinars, info sessions, and alumni or faculty interviews probably live on your institution’s YouTube channel already. But did you know you can repurpose these videos into written content like articles or blogs?

Our webinar about Missouri Online’s path from seeing an opportunity to realizing their goal and how they did it was a lot of fun. If you missed out on the live conversation and want a quick recap of what was discussed, look no further!

Transfer students are often the forgotten demographic when it comes to higher education marketing strategies. According to the New York Times, transfers have been almost invisible because they weren’t counted in federal graduation rates for colleges and universities until recently.

The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.

As higher education marketing professionals, our job is to connect with new audiences in novel ways. We craft the first impressions, identify the differentiators, and tell the human stories that tug at the heartstrings and inspire possibility.

Unfulfilled aspirations for website personalization are nothing new in higher education. For years, website projects have broached the topic of personalization during the planning stages only to encounter one of many barriers to implementation. How much content is needed to drive personalization? What technology is required? What does success look like?

Let’s face it: we live in a personalized world. Facebook ads appear for products you’ve Googled, Netflix recommends shows based on past viewing.

You’ve heard it before: Your website is the most important marketing tool in your toolkit. And you’ve heard that 2020 has been “unprecedented,” “unlike any other year,” and so forth. What do those two facts have in common? The COVID-19 pandemic has dramatically altered the way people interact with websites. It’s altering the way people consume information and find your website. And it’s underscoring the importance of websites.

Transferring between institutions can be complicated, so college websites play a crucial role in giving students the information they need to confidently navigate the transition. But what online resources and supports do transfer students need most?