Service Line: Website Design + Development

When developing a new Search Engine Optimization (SEO) strategy, it can be tempting to immediately dive into the most time-consuming tasks—like writing the content—and assume you’ll figure out your keywords later. While keyword research may seem inconsequential, it ultimately forms the foundation of your on-page SEO strategy.

Faculty profile pages are the often-overlooked superstar of graduate student recruiting. Many prospective graduate students identify potential degree programs based on faculty information. Yet, these valuable, highly trafficked pages are too often neglected and underutilized due to lack of personality and thin or outdated content. Not only can you utilize faculty profile pages to recruit graduate students, but you can also save your faculty members time and effort with an online presence that helps connect them to students.

Everyone who visits your website — from prospective students, to current students, to alumni, to staff, to community members — benefits from a website that’s accessible. Yet, many institutions push accessibility to the wayside until they absolutely must take action. Consider this: approximately 20% of adults have a disability, which means that on average 1 in 5 visitors to your website may be using one or more assistive technologies to help them access your content. 

There was a time when prospective college students perused hefty catalogs or awaited mailed brochures to find their ideal school. These materials would house a list of available programs, which students would pore over to determine which institutions offered the degree they were interested in pursuing. As the reliance on print materials in the college search process has faded, online search engines have taken their place. And those search engines are also ever evolving. 

Excel spreadsheets formatted to turn from green to red as deadlines approached. Online project management tools. One really big whiteboard. There are many kinds of blog editorial calendars. Having one is critical to an effective content strategy plan, but there’s no one-size-fits-all.

You can also recycle your old content and turn it into something fresh and new. Recycling, just like in real life, can help you save time, money, and resources. With a little planning and some creative thinking, you can quickly and strategically breathe new life into existing stories and content, helping you achieve your goals, drive growth, and connect with new audiences.

Academic program pages are vital to the success of a college or university website, and on a larger scale, integrated marketing and enrollment efforts. A higher education website is a living, breathing tool to attract prospective students to the institution, connecting them with the information and resources they need.

Higher education institutions serve a vast number of internal and external audiences: prospective students, current students, faculty and staff, the list goes on. It is no wonder that university websites are incredibly difficult to design and maintain with accurate, up-to-date information that’s useful and accessible to all those audiences.

The 29th Annual Communicator Awards honors four of Carnegie’s clients with Awards of Excellence.  The Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations, and design.

As a higher education marketer, you know there are big differences between undergrad and grad audiences, and even more nuanced differences between other, smaller segments (like international and adult audiences, for example). Consider these recommendations from the Carnegie Copywriting Team to ensure that your messages to these groups really hit home.