Service Line: Student Search
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The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.
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We recently hosted a webinar called It’s Time to Redefine and Redesign Student Search, where we made the case for a new model of Student Search—one that’s market-minded and student-centric. We got so many great questions that we didn’t have time to answer live, so we’re delivering those answers now.
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Student Search is a marketing effort traditionally associated with undergraduate recruitment, but with major demographic changes upon us, we’re focusing our attention on non-traditional audiences. I propose we consider shifting our strategies too—specifically Student Search for graduate recruitment.
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In 2018, I attended a higher education marketing conference where one idea in particular captured my attention: authentic voice. At the time, I was a Director of Graduate Programs—35+ master’s, doctoral, and post-bachelor’s programs, to be more specific.
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Student Search, as Carnegie is redefining it, is building a cross-channel, personalized, and responsive communications plan that ultimately is more about the prospective student than it is about the school.
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Student Search, as Carnegie is redefining it, is building a cross-channel, personalized, and responsive communications plan that ultimately is more about the prospective student than it is about the school.