Service Line: Slate Optimization

If you’re like us, you’re always looking for ways to capture leads more effectively for your college or university  and improve the performance of your digital ad campaigns. Here are some things we’ve learned about lead generation utilizing Slate request for information forms!

At Carnegie, we heavily rely on and trust the performance data we see from campaigns in Slate. From underclassman search to senior melt, we love to look at the numbers and let them guide us.

Despite all the data we’re able to collect within Slate, there are still areas in which we want to learn more.

The 38th Annual Educational Advertising Awards honored Carnegie with 38 wins, including one Best of Show and seven Gold awards. 

Keeping your team up-to-date on best practices and new features in Technolutions’ CRM Slate. Slate is vital for staying ahead of the curve but, as many Slate users understand, learning to effectively apply the system’s different modules can take time and result in a long list of questions.

Higher education marketing and enrollment strategy leader Carnegie announced today its acquisition of the National Small College Enrollment Conference (NSCEC), the industry’s only conference dedicated to serving the needs of small colleges. Ensuring the NSCEC continues to thrive is the first of several commitments Carnegie intends to roll out in 2023 as part of its new Small College Initiative.

With 37 full-time Slate experts at Carnegie, we like to think we can answer almost anything about Technolutions’ CRM—and we put that to the test in our recent Stump the Slate Squad webinar.

As higher education and marketing professionals, we are by no means lawyers. However, one law that affects our jobs that we need to pay attention to is called the CAN-SPAM Act. This isn’t a new law; it was passed in 2003 and established standards nationally for commercial email messaging.

Slate Summit is the highlight of any Slate user’s year, and with no Summit in the last three years, this event was highly anticipated. As usual, Alexander Clark and the team at Technolutions did not disappoint. Attendees ogled 35 new features, enjoyed the theatrics, and sang our hearts out (yes, there was karaoke again this year!).

Carnegie announced today a new partnership with AMSimpkins & Associates (AMSA),
an IT consulting firm specializing in system integration, innovation, and automation for higher education institutions. This partnership will provide a seamless end-to-end solution for Slate clients by pairing Carnegie’s Slate Optimization services, powered by Underscore, and AMSA’s Connect middleware product.

Student Search, as Carnegie is redefining it, is building a cross-channel, personalized, and responsive communications plan that ultimately is more about the prospective student than it is about the school.