Service Line: Slate Optimization

If your institution uses Slate but hasn’t strategized about leveraging Ping’s capabilities, then this article is for you. Think of it like Google Analytics for Slate – you can see where a student came from and what they did during their time on the site. However, the aspect that is different from Google Analytics is that you can connect this behavioral information to student profiles once a student enters the system.

hen launching a new Slate instance, one of the most crucial steps for ensuring high deliverability is IP warming. IP warming is the gradual process of building trust with Internet Service Providers (ISPs) by sending a small, increasing volume of emails over time.

It’s no secret that colleges are vying for the attention of a dwindling population of prospective undergraduate students.  With the interests and concerns of our audiences ever-evolving, so must our Slate email communications. We’ve compiled a list of our top recommendations from the 2023-2024 admissions cycle for you to implement in your own Slate instance.

As schools weigh the pros and cons of taking Search in-house, the topics of email deliverability and sender reputation are bound to come up in conversation. And for valid reasons! Both email deliverability and sender reputation directly impact the success of your campaigns, and they’re incredibly intertwined with each other.

In today’s higher education climate, “student retention” can no longer afford to be just a buzzword on your campus. Institutions are being tasked with looking beyond just making the class, to find ways to both keep students enrolled, and also to help them thrive. It’s a daunting responsibility, especially when folks are already wearing multiple hats and their plates are overflowing – but, Slate is here to help!

In the realm of graduate enrollment management, effective and efficient email communication is paramount. Yet, graduate schools often find themselves grappling with limited resources and bandwidth to develop comprehensive communication strategies. Here is a breakdown of some of the tools and techniques to give your graduate communication campaigns a competitive edge. 

Clarity powered by Slate elevates your enrollment and marketing efforts by offering deeper insights into marketing attribution and student behavior. Learn more!

Higher education marketing and enrollment strategy leader Carnegie announced today a pioneering partnership with Technolutions to deliver Carnegie’s Student Search exclusively through Slate. Carnegie now offers two options for campaign delivery: In a client’s Slate instance or a custom-built, Carnegie-hosted Slate instance. Carnegie’s Student Search solution is now accessible to all higher education institutions, regardless of the campus’ CRM of choice.

Carnegie is proud to announce that our talented partners have achieved extraordinary success at the 39th Annual Educational Advertising Awards.

You had questions, and our Slate Squad has answers! Our Slate Optimization team here at Carnegie has 45 Slate Strategists with expertise in areas across Slate; portals, communications, reader, reports, you name it. In our recent Stump the Slate Squad webinar hosted by Technolutions, we had a blast answering your burning Slate questions. Some of our favorites are recapped below. Happy learning and Slate-ing!