Service Line: Signature Creative

The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.

We’ve all been there…bright lights shining down on us as the questions begin and we stare at a room full of skeptical leadership explaining why marketing is critical and how to measure the ROI of our work. Unfortunately, in the quest to get to measurable tactics, sometimes it’s tempting to forgo the critical—yet terribly unsexy and hard to measure—steps of written strategy and process improvements.

If you’re like me, the warmer weather is a friendly reminder to clean your dryer vent and replace your smoke detector batteries. But it’s also a great opportunity to implement a succinct housekeeping checklist for your college/university’s digital marketing campaigns.

This is a brief manifesto for brave, creative action — three approaches to practicing and realizing “fearless creativity.”