Service Line: Marketing Strategy

We recently hosted a webinar called It’s Time to Redefine and Redesign Student Search, where we made the case for a new model of Student Search—one that’s market-minded and student-centric. We got so many great questions that we didn’t have time to answer live, so we’re delivering those answers now.

Student Search is a marketing effort traditionally associated with undergraduate recruitment, but with major demographic changes upon us, we’re focusing our attention on non-traditional audiences. I propose we consider shifting our strategies too—specifically Student Search for graduate recruitment.

In 2018, I attended a higher education marketing conference where one idea in particular captured my attention: authentic voice. At the time, I was a Director of Graduate Programs—35+ master’s, doctoral, and post-bachelor’s programs, to be more specific.

With application numbers pacing behind prior years, many colleges and universities are considering ways to boost application numbers in a time when yield is usually top of mind.

Transferring between institutions can be complicated, so college websites play a crucial role in giving students the information they need to confidently navigate the transition. But what online resources and supports do transfer students need most?