Service Line: Marketing Strategy

In 2018, I attended a higher education marketing conference where one idea in particular captured my attention: authentic voice. At the time, I was a Director of Graduate Programs—35+ master’s, doctoral, and post-bachelor’s programs, to be more specific.

With application numbers pacing behind prior years, many colleges and universities are considering ways to boost application numbers in a time when yield is usually top of mind.

Transferring between institutions can be complicated, so college websites play a crucial role in giving students the information they need to confidently navigate the transition. But what online resources and supports do transfer students need most?