Service Line: Marketing Strategy

Attracting international students to your US-based institution isn’t always easy. Depending on the area of the world you’re looking at, there could be geopolitical realities (from wars to visa restrictions), cheaper tuition from international competitors, and language barriers standing in your way

Does your university produce great video content? Videos such as open lectures, student life content, career tips, admission webinars, info sessions, and alumni or faculty interviews probably live on your institution’s YouTube channel already. But did you know you can repurpose these videos into written content like articles or blogs?

Facing change is among the toughest of tasks. Why? Because it’s rarely the easy path. Tackling change is often mixed with anxiety of the unknown, conflict, and sometimes loss.

Our webinar about Missouri Online’s path from seeing an opportunity to realizing their goal and how they did it was a lot of fun. If you missed out on the live conversation and want a quick recap of what was discussed, look no further!

Transfer students are often the forgotten demographic when it comes to higher education marketing strategies. According to the New York Times, transfers have been almost invisible because they weren’t counted in federal graduation rates for colleges and universities until recently.

The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.

When it comes to your marketing budget, maximization is the name of the game. However, the best way to do that might surprise you. While it may seem counterproductive, investing in your organization’s marketing with longer-term campaigns can help optimize your budget and yield a better return on investment overall.

We’ve all been there…bright lights shining down on us as the questions begin and we stare at a room full of skeptical leadership explaining why marketing is critical and how to measure the ROI of our work. Unfortunately, in the quest to get to measurable tactics, sometimes it’s tempting to forgo the critical—yet terribly unsexy and hard to measure—steps of written strategy and process improvements.

We recently hosted a webinar called It’s Time to Redefine and Redesign Student Search, where we made the case for a new model of Student Search—one that’s market-minded and student-centric. We got so many great questions that we didn’t have time to answer live, so we’re delivering those answers now.

Student Search is a marketing effort traditionally associated with undergraduate recruitment, but with major demographic changes upon us, we’re focusing our attention on non-traditional audiences. I propose we consider shifting our strategies too—specifically Student Search for graduate recruitment.