Service Line: Lead Generation

Student Search, as Carnegie is redefining it, is building a cross-channel, personalized, and responsive communications plan that ultimately is more about the prospective student than it is about the school.

Higher ed student lead generation has been in Carnegie’s blood since 1985–it’s the OG service that started it all. While it’s gone through many iterations of names, services, branding, and more, the original mission has never waivered: connecting colleges and universities with the right students and students with the perfect school for them.