Service Line: Enrollment Strategy

Student Search, as Carnegie is redefining it, is building a cross-channel, personalized, and responsive communications plan that ultimately is more about the prospective student than it is about the school.

Unfulfilled aspirations for website personalization are nothing new in higher education. For years, website projects have broached the topic of personalization during the planning stages only to encounter one of many barriers to implementation. How much content is needed to drive personalization? What technology is required? What does success look like?

It’s spring semester, which means more acceptances and award notifications, automated communications, and sleepless nights—because we all know mistakes happen. Every season. Higher ed Admissions directors and Enrollment Management VPs across the country likely found themselves waking up in a cold sweat last week.

Let’s face it: we live in a personalized world. Facebook ads appear for products you’ve Googled, Netflix recommends shows based on past viewing.

As students started online classes during the pandemic, many for the first time, there was often an underlying question: Are they actually paying attention?

At this point in the season, you may have already tackled some of your travel schedule, but here are some last-minute reminders and ideas that you can take on the road with you.

With application numbers pacing behind prior years, many colleges and universities are considering ways to boost application numbers in a time when yield is usually top of mind.

Transferring between institutions can be complicated, so college websites play a crucial role in giving students the information they need to confidently navigate the transition. But what online resources and supports do transfer students need most?