Service Line: Enrollment Strategy

Another year in the higher education industry comes to a close. As we wrap up 2024, we’re looking back at the news and events that got us talking, made us think, and changed our industry.

Today’s internet users want more than generic landing pages and irrelevant pop-ups. They expect a digital experience tailored to them. In fact, Adobe’s Definitive Guide to Web Personalization reports that over 85% of website visitors expect personalization as part of their online experience. By leveraging audience data, you can serve content and experiences that feel strikingly relevant. 

Find out about graduating seniors’ needs, perceptions, and motivations so that your institution can achieve recruitment and enrollment goals. Learn more!

In a recent webinar, our expert panel shared insights into the new “Student Search” and answered your burning questions. Check out this recap and Q&A deep dive!

Carnegie and Unibuddy partner to activate human connection in student recruitment, using the power of AI and peer-to-peer engagement to personalize the college search process and change how higher ed recruits students.

Now that June 1 has passed, Fall 2024 new undergraduate enrollment outcomes for many institutions are coming into focus. Entering the final few months of a cycle that began with the end of race-conscious admission and was then dominated by the chaotic rollout of the new FAFSA, we have an opportunity to reflect on both immediate and potentially lasting impacts.

College isn’t one-size-fits-all. No college can be everything to every student. Marketing can’t be everything to every student, either. In today’s competitive higher education landscape, if you want to cut through the noise and forge real connections with the right students, you need to take a personalized approach.

This is where the power of personas comes into play.

Higher education marketing and enrollment strategy leader Carnegie announced today a pioneering partnership with Technolutions to deliver Carnegie’s Student Search exclusively through Slate. Carnegie now offers two options for campaign delivery: In a client’s Slate instance or a custom-built, Carnegie-hosted Slate instance. Carnegie’s Student Search solution is now accessible to all higher education institutions, regardless of the campus’ CRM of choice.

Today’s graduate enrollment management landscape is incredibly challenging. The industry is facing a wide variety of intersecting issues—budget shortfalls, more competition than ever, changing market dynamics, a decline in test takers, and increased consumer privacy and data protection. All these challenges mean it’s essential to reconsider and weigh the pros and cons of how things are done on your campus. One of the biggest decisions is whether or not to centralize or decentralize your graduate marketing efforts.

The National Small College Enrollment Conference has been connecting higher education professionals for 35 incredible years. NSCEC is the only conference that puts a special emphasis on the unique challenges that smaller institutions face, with support for every role from marketer to enrollment officer to student success staff and beyond.