Service Line: Digital Marketing

Google recently announced changes to its phrase and broad match modifier keyword match types starting mid-February.

Transferring between institutions can be complicated, so college websites play a crucial role in giving students the information they need to confidently navigate the transition. But what online resources and supports do transfer students need most?

By implementing GA4 immediately, we allow our new Measurement ID (formerly UA-code) to gather data while more innovation becomes available. Working out of Universal Analytics for the short term may be more productive—and understandable—but with the way GA4 is configured and its enhanced data collection features, a full day-to-day migration is within clear view.