Service Line: Digital Marketing

Carnegie, a higher education marketing and enrollment strategy company, announced today that it has achieved 2022 Premier Partner status in the Google Partners program, which only three percent of Google Partners achieve.

Unfulfilled aspirations for website personalization are nothing new in higher education. For years, website projects have broached the topic of personalization during the planning stages only to encounter one of many barriers to implementation. How much content is needed to drive personalization? What technology is required? What does success look like?

Let’s face it: we live in a personalized world. Facebook ads appear for products you’ve Googled, Netflix recommends shows based on past viewing.

Google announced the Page Experience update toward the end of 2020, with the roll out slated for June 2021.

If you’re like me, the warmer weather is a friendly reminder to clean your dryer vent and replace your smoke detector batteries. But it’s also a great opportunity to implement a succinct housekeeping checklist for your college/university’s digital marketing campaigns.

With application numbers pacing behind prior years, many colleges and universities are considering ways to boost application numbers in a time when yield is usually top of mind.

Google recently announced changes to its phrase and broad match modifier keyword match types starting mid-February.

Transferring between institutions can be complicated, so college websites play a crucial role in giving students the information they need to confidently navigate the transition. But what online resources and supports do transfer students need most?

By implementing GA4 immediately, we allow our new Measurement ID (formerly UA-code) to gather data while more innovation becomes available. Working out of Universal Analytics for the short term may be more productive—and understandable—but with the way GA4 is configured and its enhanced data collection features, a full day-to-day migration is within clear view.