Service Line: Digital Marketing
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International recruitment has been hit hard over the last five years, straining already lean international recruitment offices at colleges and universities. Open Door reports a more than 50% decline in new international student enrollment between 2016–2017 and 2020–2021. We attribute this decline to the pandemic first and foremost, as well as restrictive US travel policies, two formidable opponents to recruitment abroad.
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To advertise on Google products, brands must adhere to Google’s program policies—this is not news—but what we’ve recently noticed is Google has expanded its enforcement of these policies, which is having a real impact on religious-affiliated institutions’ digital marketing efforts.
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Carnegie, a higher education marketing and enrollment strategy company, announced today that it has achieved 2022 Premier Partner status in the Google Partners program, which only three percent of Google Partners achieve.
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Unfulfilled aspirations for website personalization are nothing new in higher education. For years, website projects have broached the topic of personalization during the planning stages only to encounter one of many barriers to implementation. How much content is needed to drive personalization? What technology is required? What does success look like?
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Let’s face it: we live in a personalized world. Facebook ads appear for products you’ve Googled, Netflix recommends shows based on past viewing.
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The number of online degree and certificate programs offered by higher education institutions has exploded in the past decade, providing endless opportunities for students to advance academically and professionally in a more flexible format.
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Google announced the Page Experience update toward the end of 2020, with the roll out slated for June 2021.
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If you’re like me, the warmer weather is a friendly reminder to clean your dryer vent and replace your smoke detector batteries. But it’s also a great opportunity to implement a succinct housekeeping checklist for your college/university’s digital marketing campaigns.
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With application numbers pacing behind prior years, many colleges and universities are considering ways to boost application numbers in a time when yield is usually top of mind.
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Google recently announced changes to its phrase and broad match modifier keyword match types starting mid-February.