Service Line: Digital Marketing

It’s no secret that TikTok is taking over social media one choreographed dance at a time. But just because it’s breaking records doesn’t mean you should break up with your 2020 fling: Snapchat.

LinkedIn is making some major changes to sponsored messaging in 2023. By June of next year, LinkedIn will sunset its Message Ads (formerly known as InMails) format in favor of Conversation Starter Ads and a new Focused Inbox experience.

When I first started working in college admission more than 25 years ago, the “admissions funnel” was part of everyday jargon in our office. From prospects at the top to enrolled students at the bottom, the funnel was analyzed to project how successful the year would be.

Does your university produce great video content? Videos such as open lectures, student life content, career tips, admission webinars, info sessions, and alumni or faculty interviews probably live on your institution’s YouTube channel already. But did you know you can repurpose these videos into written content like articles or blogs?

When it comes to digital marketing for your college or university, a single channel is never enough. You need to be where your prospects are, whether that’s a result they find on search engines or an ad they view as they’re using YouTube or social media.

Our webinar about Missouri Online’s path from seeing an opportunity to realizing their goal and how they did it was a lot of fun. If you missed out on the live conversation and want a quick recap of what was discussed, look no further!

Transfer students are often the forgotten demographic when it comes to higher education marketing strategies. According to the New York Times, transfers have been almost invisible because they weren’t counted in federal graduation rates for colleges and universities until recently.

If you’ve clicked on this blog, you’re probably already aware of the importance of digital marketing in higher education. However, as the market becomes increasingly crowded, the price to compete increases. The idea of introducing a new cost to an already limited budget can be daunting, so prioritization is your best tool for optimization.

In 2021, Google made several changes to ensure a safer online experience for those under 18, which included measures like restricting content teens could readily access across Google products like Search, YouTube, and Google Assistant devices.

The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.