Service Line: Digital Marketing

With over 1 billion monthly active users of all ages worldwide, TikTok has a broad reach to prospective students, parents, alumni, and other critical stakeholders for higher education institutions. 1 in 5 teens say they’re on the platform almost constantly.

College isn’t one-size-fits-all. No college can be everything to every student. Marketing can’t be everything to every student, either. In today’s competitive higher education landscape, if you want to cut through the noise and forge real connections with the right students, you need to take a personalized approach.

This is where the power of personas comes into play.

When it comes to digital advertising and politics, it can be hard to sift through the muck. So, let us discuss the facts.

In college admissions, it has become a challenge to connect with prospective students via email. So how can a higher education institution find a way to connect with prospective students in this overly communicated world? The answer is text messages.

Feeling stuck when it comes to writing blog posts? We’ve all been there. Staring at a blank page, wondering where to even begin. The good news is that there’s a way to streamline the process from idea to published piece

This four step guide will walk you through creating an ideal blog writing workflow. One that takes you from that initial lightbulb moment to hitting “publish” on a post you’re truly proud of. No more staring at cursors endlessly blinking. 

In the fast-paced and crowded world of social media, eye-catching content alone won’t get your college or university the visibility and engagement it wants. Standing out to your audiences — whether prospective students or their guardians— requires creative thinking and strategy. Here, we explore how four underutilized paid ad opportunities can supercharge your organic efforts on two critical platforms, TikTok and LinkedIn.

SEO isn’t always about creating loads of new content. In fact, changing the way you organize your content can be just as fruitful for improving your higher education SEO strategy. That’s where topic clusters come in. With this tactic, you only have to focus on content creation of one page where your already-written blogs can live, all while quietly boosting that SEO.

Excel spreadsheets formatted to turn from green to red as deadlines approached. Online project management tools. One really big whiteboard. There are many kinds of blog editorial calendars. Having one is critical to an effective content strategy plan, but there’s no one-size-fits-all.

Carnegie is proud to announce that our talented partners have achieved extraordinary success at the 39th Annual Educational Advertising Awards.

Google named Carnegie’s digital marketing team as a 2024 Google Premier Partner!