Service Line: Digital Marketing

Excel spreadsheets formatted to turn from green to red as deadlines approached. Online project management tools. One really big whiteboard. There are many kinds of blog editorial calendars. Having one is critical to an effective content strategy plan, but there’s no one-size-fits-all.

Carnegie is proud to announce that our talented partners have achieved extraordinary success at the 39th Annual Educational Advertising Awards.

Google named Carnegie’s digital marketing team as a 2024 Google Premier Partner! 

Today’s graduate enrollment management landscape is incredibly challenging. The industry is facing a wide variety of intersecting issues—budget shortfalls, more competition than ever, changing market dynamics, a decline in test takers, and increased consumer privacy and data protection. All these challenges mean it’s essential to reconsider and weigh the pros and cons of how things are done on your campus. One of the biggest decisions is whether or not to centralize or decentralize your graduate marketing efforts.

In this blog, we review trends observed in 2023 in both the broader world of marketing and specifically in higher education. Not all of these are new trends, but all were relevant in 2023 and will likely stay relevant in 2024. 

As another year wraps up, we’re looking back at the higher education events that shook the industry, made us think, and that we’ll be watching in 2024. 

LinkedIn’s Predictive Audiences are the platform’s entry into probabilistic audience targeting. We’ve seen this tactic have a dramatic positive effect on campaign efficiency. Keep reading to find out how your team can use them to increase the efficiency of your LinkedIn campaigns!

TikTok Spark Ads are kind of the new kid on the block. According to TikTok Business Help Center, they’re “a native ad format that enables you to leverage organic TikTok posts and their features in your advertising.”

Academic program pages are vital to the success of a college or university website, and on a larger scale, integrated marketing and enrollment efforts. A higher education website is a living, breathing tool to attract prospective students to the institution, connecting them with the information and resources they need.

At Carnegie, we often get asked about the advantages of working with a single agency partner as opposed to multiple. Is it more beneficial to work with one agency for your marketing efforts? 

Working with multiple agencies can offer a variety of perspectives and can be appealing if you have multiple projects you need to accomplish at once. But, there are numerous benefits to working with a single partner that will save you time, money, and frustration.