Service Line: Digital Marketing

When considering ending a contract with an Online Program Management (OPM) company, colleges and universities must prioritize preserving their website’s Search Engine Optimization (SEO) and User Experience (UX) to maintain effective student recruitment for online programs.

The number of online degree and certificate programs offered by higher education institutions has exploded in the past decade, providing endless opportunities for students to advance academically and professionally in a more flexible format. 

As a 2024 Google Premier Partner, Carnegie belongs to an elite group representing the top 3% of agencies in the United States. This recognition isn’t just a badge reflecting our certifications — it represents our commitment to both delivering top-tier performance and strategically innovating our approaches. But what does this mean for our higher education partners? Let’s explore the unique benefits of our partnership with Google.

In a recent post, Transforming Websites with Audience Insight, we explored the power of website personalization and the rising expectations of online users. Your alumni and advancement audiences are no different. Once captivated by your institution’s marketing efforts, why should their engagement wane post-graduation? In fact, neglecting alumni could be a missed opportunity. As the Council for Advancement and Support of Education (CASE) and AlumniFinder highlight, alumni giving contributes an average of 23% of fundraising efforts.

As marketing teams in colleges and universities strive to attract and enroll the best-fit students, the ability to harness and analyze vast amounts of data to make decisions is a necessity. This is where the powerful combination of Google Analytics 4 (GA4) and BigQuery comes into play. 

Carnegie, a leading higher education marketing agency, is now a Meta Business Partner, signifying our knowledge and expertise on the platform. Find out more!

In today’s digital age, higher education institutions face increasing competition to attract prospective students. While many higher ed marketers wonder if they should focus on  Pay-Per-Click (PPC) campaigns or Search Engine Optimization (SEO), the truth is that you should consider an integrated Search Engine Marketing (SEM) strategy combining the strengths of both tactics.

Artificial intelligence (AI) can transform paid social media strategies for colleges and universities. From optimizing your audience targeting structure to assisting with creative, social media AI features are popping up left and right. There’s a lot to choose from — so where do you begin?

We live in a fast paced world. We’re all inundated with content everywhere we go. Students of today are swimming in content. To avoid getting lost in the sea, you need to produce content to make yourself visible. But students are looking for more than just whatever attracts their interest. As the world is increasingly online, students are looking for content that they authentically connect with.

The landscape of higher education marketing is constantly evolving. By 2022, the number of 18-24-year-olds enrolled in college had decreased by 1.2 million from its peak in 2011, making it crucial for colleges and universities to refine their branding and marketing strategies to attract prospective students.