Service Line: Digital Marketing

Google Analytics 4 (GA4) is up and running, but do you know how to get data to share with your institution’s stakeholders? There are many standard reports and Explorations in GA4 that can be helpful for higher education marketers, but don’t always answer all the questions you may have.

Reaching today’s prospective students means meeting them in the digital spaces they enjoy most, and doing so with experiences that feel personal, interactive, and fun. For colleges and universities, Snapchat’s augmented reality (AR) ad formats—Filters and Lenses—offer a dynamic way to become part of those everyday moments.

This spring, Meta officially rolled out advertising capabilities on Threads, its new text-based social platform built by the Instagram team. While the rollout is still limited, this marks a major milestone for brands looking to connect with Gen Z audiences in fresh, authentic ways. For colleges and universities, it’s also a signal: now is the time to start thinking seriously about using Threads to support your social media marketing strategy.

Understanding how seasonality shapes the undergraduate enrollment funnel is critical to building effective enrollment marketing strategies in higher education. Each year, student behavior follows a predictable cycle aligned with academic calendars and application deadlines, driving shifts in search volume, intent, and conversion actions across the funnel. From early exploration in the fall to decision-making in the spring, these fluctuations signal when prospective students are researching, applying, or confirming their enrollment.

In today’s competitive higher education landscape, digital marketers are under more pressure than ever to prove ROI, track student journeys across multiple touchpoints, and make data-informed decisions. As browser privacy settings evolve and third-party cookies face increasing restrictions across various platforms, traditional tracking methods—like browser-based pixels—are becoming less reliable.

That’s where LinkedIn’s Conversions API (CAPI) comes in. For colleges and universities running LinkedIn ad campaigns, CAPI offers a powerful, privacy-conscious digital marketing strategy that bridges the data gap and boosts attribution accuracy.

As marketers, we’re used to abbreviations like CRM, CMS, CRO, and CTA; some of these are the bread and butter of what we do and how we do it. However, it’s easy to fall into a pattern with these concepts—to distance ourselves with abbreviations and routine, forgetting the true impact of their work.

Your higher education institution is creating great organic LinkedIn content, but is it reaching the right audience? Despite investing time and resources into crafting compelling posts—including faculty research, student success stories, and program highlights—limited organic reach means even the best content may not get the visibility it deserves.

We are excited to announce Personalized Digital Experiences as part of our Digital Marketing services—helping institutions turn interest into action through interactive, high-conversion tools. This solution delivers dynamic, student-driven experiences that generate more leads, capture valuable data, and drive deeper engagement across your digital channels.

We are excited to integrate Organic Social Media into our Digital Marketing services to bring strategic and engaging unpaid social strategies to our partners. These new services bring strategic, data-informed, and expert-led organic social strategies to our partners—helping strengthen your brand, boost engagement, and stay relevant across platforms.

In today’s competitive higher education landscape, your website is one of your most powerful recruitment tools. But if visitors aren’t converting—whether that means filling out an inquiry form, starting an application, or scheduling a campus visit—your marketing efforts may not be reaching their full potential.