Season: Season 3

Mateo Remsburg recently accepted a role at Ohio University, his first new university in nearly 20 years. He discusses what it’s like to adapt to a new admissions culture.

Greg Zaiser discusses the changes in higher ed enrollment the last decade, how to accelerate financial aid access, and what the future holds for international recruitment.

Ryan Bradley of the University of Alabama discusses why previous enrollment success could be the greatest threat to future success.

In the fifth episode of season three of The Quad, host Eric Page and Michelle discuss multi-campus enrollment strategy. They dive into how the motivations of an enrollment strategist may change over the course of their career (and why that’s a good thing).

As the director of web & multimedia marketing at the University of North Dakota, Tera Buckley knows a marketer’s job is never done, and never should be done. In the fourth episode of season three of The Quad, Tera discusses why marketing integration across a large university is incredibly important to its branding and messaging.

What’s Adam Castro’s wish? He’d like higher ed institutions to take chances on ambitious enrollment and admissions strategists. Giving more responsibility to a determined individual before they feel ready may allow them to rise to the challenge. This was the case for Adam when he pivoted from Wall Street and the non-profit sector to work in higher ed. In the third episode of season three of The Quad, the Mercy College Vice President of Admissions, Adam Castro discusses how Mercy invested heavily in their technology at the time of the pandemic and pushed their institution into a new digital era. He also looks back on the difference in responsibilities from moving to from a director role to VP role and how important it is to delegate and lean on experts.

In an effort to stand out and be different, many higher institutions chase shiny objects -whether it’s new enrollment approaches or marketing tactics. In the second episode of season three of The Quad, Assistant Vice Chancellor for Marketing & Content Strategy, Jennifer Schufer discusses why having a strong integrated marketing foundation is of utmost importance. Having the big picture in mind keeps her and her team focused on marketing goals and brand consistency across a university with multiple colleges.