The Quad
A Higher Education Podcast.
Human connection is powerful. By better understanding the desires and behaviors of your student prospects, you can break through the noise, capture attention, and forge real connections. What happens when we dive deep into the behaviors and motivations of the leaders making enrollment and marketing decisions at colleges and universities across the country?
Season 3: Now Live!
Your Host.
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Eric Page EVP, Enrollment and Marketing Strategy Student Search, Enrollment Strategy,Persona The Innovative + Adventurous Trailblazer
Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.
Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.
Anybody that wants to be a good leader needs to watch Ted Lasso, because that show represents the kind of leader I want to be. He meets his team where they are. He has messages tailored to who they are, and he cares about them individually as people before he cares about them as players. Jaime Hunt
Vice President and Chief Marketing + Communications Officer
Miami University of Ohio
Previous Episodes.
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Mateo Remsburg recently accepted a role at Ohio University, his first new university in nearly 20 years. He discusses what it’s like to adapt to a new...
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Greg Zaiser discusses the changes in higher ed enrollment the last decade, how to accelerate financial aid access, and what the future holds for international recruitment.
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Ryan Bradley of the University of Alabama discusses why previous enrollment success could be the greatest threat to future success.
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In the fifth episode of season three of The Quad, host Eric Page and Michelle discuss multi-campus enrollment strategy. They dive into how the motivations of an...
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As the director of web & multimedia marketing at the University of North Dakota, Tera Buckley knows a marketer’s job is never done, and never should be...
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What’s Adam Castro’s wish? He’d like higher ed institutions to take chances on ambitious enrollment and admissions strategists. Giving more responsibility to a determined individual before they...
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In an effort to stand out and be different, many higher institutions chase shiny objects -whether it’s new enrollment approaches or marketing tactics. In the second episode...
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What does it mean to be a caring provider in a leadership role at a university? In the first episode of season three of The Quad, VP...
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In Part 2 of a conversation about the college search during COVID-19, Eric welcomes Carnegie colleagues Scott Ochander, Alexa Poulin, Jen Lonchar, and Jim Kelly to offer...
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Four high school students from across the country talk about the impact of COVID-19 on their high school experience, the college search process, college marketing, and what...
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Jaime Hunt, Vice President and Chief Marketing and Communications Officer at Miami University of Ohio joins us to talk about brand building and storytelling, leadership and change...
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Bobby Andrews, Senior Director of Enrollment Initiatives at Rose-Hulman Institute of Technology, joins us to discuss the nuances of recruitment for a STEM-only institution, yield season in...
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Abilene Christian University Senior VP of Marketing and Strategic Communications Linda Bonnin joins us to talk about the marketing value and opportunity in ACU’s improbable run in...
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Eric welcomes Erin Gabriel, College & Career Coordinator at Dowling Catholic High School in West Des Moines, Iowa, to discuss what it’s been like to serve high...
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Eric is joined by Ken Higgins and Erin Gore from Technolutions Slate to talk about the launch of Slate.org, the evolution of Slate for Student Success, new...
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Eric is joined by Karen Chen, AVP for Enrollment at Oklahoma State University, to discuss the shift in the 2021 enrollment cycle, serving the land-grant mission in...
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On the Season 1 finale, Eric welcomes Liz Gross (CEO of Campus Sonar), Kayla Hersperger (Slippery Rock University), Anice Barbosa (Wheaton College), and Erika Fields (Carnegie Dartlet)...
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Eric Page is joined by Ericka Mathews-Jackson (Wayne State University), Bob Stewart (Jacksonville University), Adam Stoltz (University of Idaho), and Tony Sarda (St. Mary's University (TX)) to...
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Eric welcomes enrollment leaders Jennielle Strother, Mitch Warren, Mateo Remsburg, and Jacob Browne to discuss the "test optional" movement, recruitment of the Class of 2021, leadership and...
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This episode dives deeper into the psyche of graduate students and how that has changed over the past six months during the COVID-19 pandemic. The group also...
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Eric Page is joined by Lori Greene (Butler University), Gareth Fowles (Lynn University), Ellen Johnson (The College of St. Scholastica), and Jennifer Lonchar (Carnegie) to discuss returning...
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Eric Page is joined by Heather Daniels (Colorado State University), Kent Barnds (Augustana College), Todd Rinehart (University of Denver), and Darryl Jones (Gettysburg College) to discuss the...
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