Smarter Lead Generation Starts Here

Lead Generation Now Includes Psychographic Insights

Reaching prospective students at every stage of their journey is more challenging than ever. With shorter attention spans and increasing competition, it’s not enough to simply reach students—you need to truly engage them.

That’s where Carnegie’s lead generation services give you the edge. With the addition of Motivator personas, our lead generation data is now even more powerful—providing deep psychographic insights that help you tailor outreach, strengthen connections, and drive engagement from day one.

New to Carnegie Lead Generation? Here’s Why It Works.

If you’re new to Carnegie’s lead generation, here’s what makes it one of the most powerful tools in student recruitment:

  • Massive Reach, Highly Engaged Students: Our lead generation services connect you with a vast pool of prospective students who are actively exploring their college options. A key component of this is CollegeXpress.com, a platform designed to attract and engage students, generating high-quality leads that seamlessly integrate into your recruitment strategy.
  • Targeted Audience Segments: With 35+ segmentation options, our lead generation solutions let you customize your recruitment strategy to support undergraduate, graduate, transfer, and international enrollment goals.
  • Early Pipeline Development: Engage students before they’ve built their college shortlist, including elusive high school freshmen and sophomores.
  • Seamless CRM Integration: Get leads delivered within 24 hours of a prospect looking to connect with you, complete with user insights to help refine your strategy.

And now, Motivator personas are included in every lead generation subscription—at no extra cost—providing you with a new level of behavioral insights to improve engagement, conversions, and yield.

 

  • With more than 35 different audience segmentation options to mix and match, our Lead Generation solutions provide tailored recruitment strategies to support undergraduate, graduate, transfer, and international enrollment goals—now including Carnegie’s Motivator personas for undergraduate and transfer leads!

  • Reach students, including elusive high school freshmen and sophomores, in the years leading up to their college decision—making the first connection early and gaining valuable visibility before they build an initial shortlist of schools.

  • Our database and web traffic are at your fingertips, giving you access to thousands of highly engaged college-bound students who are searching for higher education institutions like yours. Reach specific audiences with your own customized messaging, or take advantage of CollegeXpress’ interstitial ad placement to drill down into your exact student profile and generate leads that match your enrollment goals.

  • We can connect seamlessly with any Customer Relationship Management (CRM) tool to ensure leads are in your hands within 24 hours of a prospect looking to connect with you. Gain a deeper understanding of your leads through our performance dashboard, which highlights user data by high school, graduation year, gender, GPA, major, and more.