Join us for a virtual deep dive into the key elements of Carnegie’s proven Student Search.

In this session, we’ll break down how to identify and engage likely-to-enroll students, communicate your compelling institutional story, and leverage data-driven insights to optimize performance. You’ll come away with actionable takeaways meant to help you build your Student Search strategy from the ground up or challenge your current Student Search efforts—no matter what CRM you’re using.

If you’re tired of the high-volume, low-conversion game, telling a brand story that’s watered down so it applies to everyone, or not having real-time data that you own at your fingertips, this webinar is for you. Join us for some practical guidance to help you execute a more effective Student Search.

 

Your Presenters.Your Presenters.

  • Jason Frost VP, Enrollment Strategy
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    Persona The Scrappy + Exploratory Researcher

    Meet Jason Frost, Vice President of Enrollment Data, Strategy, and Analytics at Carnegie. With over two decades of experience in higher education, Jason leads the charge in developing cutting-edge student search data products and search tactics. Collaborating closely with clients, he crafts comprehensive strategies, offering invaluable insights throughout the recruitment cycle. Jason's expertise has been instrumental in supporting four-year universities and community colleges since joining Fire Engine RED in 2015 and Carnegie in 2023.

    Jason Frost

    Meet Jason Frost, Vice President of Enrollment Data, Strategy, and Analytics at Carnegie. With over two decades of experience in higher education, Jason leads the charge in developing cutting-edge student search data products and search tactics. Collaborating closely with clients, he crafts comprehensive strategies, offering invaluable insights throughout the recruitment cycle. Jason's expertise has been instrumental in supporting four-year universities and community colleges since joining Fire Engine RED in 2015 and Carnegie in 2023.

  • Jessica Severt VP, Slate Student Search and Communications
    Persona The Compassionate and Curious Seeker

    As the Vice President of Slate Student Search and Communications, Jess Severt leads a team of Slate experts that assist intuitions across the country in best leveraging their CRM for marketing outreach efforts. With a passion strategic attribution reporting, she ensures that Carnegie efforts contribute to the overall success of our clients. Jess excels in helping institutions make the most of their resources, building strong, budget-conscious, strategic, and personalized student search plans that make a real impact.

    Jessica Severt

    As the Vice President of Slate Student Search and Communications, Jess Severt leads a team of Slate experts that assist intuitions across the country in best leveraging their CRM for marketing outreach efforts. With a passion strategic attribution reporting, she ensures that Carnegie efforts contribute to the overall success of our clients. Jess excels in helping institutions make the most of their resources, building strong, budget-conscious, strategic, and personalized student search plans that make a real impact.

  • Trent Gilbert VP, Student Search Solutions
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    Persona The Experiential and Confident Visionary

    Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.

    Trent Gilbert

    Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.

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