In this 30-minute recorded webinar, Carnegie Director of Google Analytics Elizabeth Glass and Senior Google Analytics Specialist Rachel Robison teach you how to use GA4 to understand how users interact with your institution’s website.
You’ll learn how to:
As the Director of Google Analytics in Carnegie's Digital division, Elizabeth Glass is a professional marketer with a passion for exploring data insights. Elizabeth brings experience in digital marketing, analytics, BigQuery, SQL, website design, SEO best practices, Google Ads, AWS, social media campaigns, email marketing, and printed materials. Specializing in Higher Ed Analytics, she is enthusiastic about data-driven marketing and training teams to create successful outcomes for Carnegie's clients.
As the Director of Google Analytics in Carnegie's Digital division, Elizabeth Glass is a professional marketer with a passion for exploring data insights. Elizabeth brings experience in digital marketing, analytics, BigQuery, SQL, website design, SEO best practices, Google Ads, AWS, social media campaigns, email marketing, and printed materials. Specializing in Higher Ed Analytics, she is enthusiastic about data-driven marketing and training teams to create successful outcomes for Carnegie's clients.