UPCEA SOLAR Annual Conference

Details

Solving the toughest student connection challenges in the digital space requires a radical commitment to leadership that is both innovative and sustainable. We are joining UPCEA SOLAR to share the market intelligence and strategic consulting necessary to align institutional brand truth with the unique needs of the modern online learner. By integrating our data-driven strategies into the core of online administration, we empower leaders to design scalable experiences that stay focused on changing students’ lives for good.

Presentation

Designing for Decision-Making: What 10,500 Online Learners Said About Relevance and Engagement

Presented by: Shankar Prasad
Friday, July 31 at 8:00 AM

Online learners make fast decisions about what’s relevant and who’s credible. Yet most institutions still communicate as if “online students” are one audience. The result is outreach that gets skimmed, ignored, or mistrusted early in the funnel.

Drawing on a national study of 10,500+ prospective online learners, we’ll preview a set of practical learner profiles that reveal how students evaluate programs, what holds them back, and what builds trust.

Attendees will leave with a student-centered framework they can apply immediately to improve relevance, reduce friction, and build credibility before students ever apply.