The Stats You Need to Know for Recruiting the Adult Learner

Date: December 4, 2024 at 9:45am

Location: Commonwealth D

Join us for the one-stop-shop session on the statistics, trends, and insights you need to know for marketing and recruiting the adult learner. We’ll package data from industry studies, LinkedIn data, Carnegie research, and marketing benchmarks from hundreds of campaigns to provide a walk-away resource you need to inform future strategy. Information will cover factors throughout their research and decision-making journey including the first questions they’re asking Google, their social media preferences, what they loved or hated on schools’ websites, and ultimately what influenced them to take the next steps along their continuing education journey.

 

Your Presenters.Your Presenters.

  • Melissa Rekos EVP, Enrollment + Marketing Strategy
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    Persona The Nurturing and Adventurous Globetrotter

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

    Melissa Rekos

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

  • Kate Ledger AVP, Marketing + Outreach at Old Dominion University
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    Kate Ledger is passionate about driving enrollment marketing, developing and promoting powerful brands, and building and leading strong teams. Currently serving as the Associate Vice President for Marketing and Outreach at ODUGlobal, Kate joined Old Dominion University in 2023 and is excited by the value placed on marketing at ODU. She spent most of her 20-year career at the University of Pittsburgh, progressively increasing the size and scope of her teams. Most recently she served as Acting Vice Chancellor for University Communications and Marketing and was named the 2022 Higher Education Marketer of the Year, an award sponsored by the American Marketing Association Foundation and Yes& Lipman Hearne. She launched the university’s first master brand in 2019 and the first university-wide brand campaign in 2022 as the Assistant Vice Chancellor for Marketing while at the same time leading COVID-19 communications for the university.

    Kate Ledger

    Kate Ledger is passionate about driving enrollment marketing, developing and promoting powerful brands, and building and leading strong teams. Currently serving as the Associate Vice President for Marketing and Outreach at ODUGlobal, Kate joined Old Dominion University in 2023 and is excited by the value placed on marketing at ODU. She spent most of her 20-year career at the University of Pittsburgh, progressively increasing the size and scope of her teams. Most recently she served as Acting Vice Chancellor for University Communications and Marketing and was named the 2022 Higher Education Marketer of the Year, an award sponsored by the American Marketing Association Foundation and Yes& Lipman Hearne. She launched the university’s first master brand in 2019 and the first university-wide brand campaign in 2022 as the Assistant Vice Chancellor for Marketing while at the same time leading COVID-19 communications for the university.

  • Tim McCarthy Senior Account Executive at LinkedIn
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    Tim joined LinkedIn in November 2010, having worked in digital marketing since its infancy. He's spent the ensuing 14 years focused on the Higher Ed space, providing expertise to education marketers utilizing the platform to drive enrollment. As the platform has evolved, he's been thrilled by the ability to provide partners the tools and insights to tell a more comprehensive institutional story; to showcase the work of their faculty, alumni, and leadership; to support talent acquisition and workforce learning initiatives; to align organic and paid marketing efforts. He's delighted to help LinkedIn partners realize this opportunity every day.

    Tim McCarthy

    Tim joined LinkedIn in November 2010, having worked in digital marketing since its infancy. He's spent the ensuing 14 years focused on the Higher Ed space, providing expertise to education marketers utilizing the platform to drive enrollment. As the platform has evolved, he's been thrilled by the ability to provide partners the tools and insights to tell a more comprehensive institutional story; to showcase the work of their faculty, alumni, and leadership; to support talent acquisition and workforce learning initiatives; to align organic and paid marketing efforts. He's delighted to help LinkedIn partners realize this opportunity every day.