In this webinar, Jared Brickman breaks down how to measure your institution’s unique brand personality and explains how using a clear archetypal framework can help you better understand your brand, your students, and what resonates most authentically. This webinar is the second installment of a five-part series, The Power of Personality: Building a Higher Education Brand That Connects. Be sure to check back weekly as each new episode is released!

 

 

Your Presenter.Your Presenter.

  • Jared Brickman SVP, Research
    Email LinkedIn
    Persona The Creative and Analytical Theorist

    The best research tells a story. Dr. Jared Brickman, who built the Carnegie research program, weaves research narratives into practical strategy. With a doctoral degree from Washington State University in communication campaign analysis, Dr. Brickman has experience leading research teams, has power user status in Qualtrics, and has successfully moderated hundreds of focus groups. He is an innovator who has won awards for his research on mobile health, viral web content, and online social support systems. Active in the research community, Dr. Brickman has brought peer-reviewed papers to conferences for Carnegie and served on the editorial board for the New Media and Society, an academic journal.

    Jared Brickman

    The best research tells a story. Dr. Jared Brickman, who built the Carnegie research program, weaves research narratives into practical strategy. With a doctoral degree from Washington State University in communication campaign analysis, Dr. Brickman has experience leading research teams, has power user status in Qualtrics, and has successfully moderated hundreds of focus groups. He is an innovator who has won awards for his research on mobile health, viral web content, and online social support systems. Active in the research community, Dr. Brickman has brought peer-reviewed papers to conferences for Carnegie and served on the editorial board for the New Media and Society, an academic journal.

Watch the recording.