Maguire Associates | The Age of Personalization

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WHEN & WHERE
+ Jul 12, 2022
+ 2:00 pm - 2:45 pm

In this new-normal world, enrollment management offices are rapidly adjusting to a shifting reality: the prospective student has the power. In a buyer’s market scenario, institutions need to be increasingly responsive to individual needs. As a result, fundamental strategies are emerging for addressing individual needs differently throughout the enrollment cycle. In this session, we will outline the key drivers of the buyer’s market conditions and look at specific conversion, yield, and aid optimization strategies to address prospective student expectations of communications, attraction, and financial aid.

Your Panelists.Your Panelists.

  • Mike Keane SVP, Modeling + Client Strategy
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    Persona The Influential and Resilient Energizer

    Mike leads modeling projects for clients, provides financial aid policy and operations expertise, and advises on a range of topics within enrollment management. Previously, Mike served as the Assistant Vice Provost for Financial Aid at Loyola Marymount University, where he led a financial aid team of more than 20 staff members and oversaw an aid portfolio exceeding $240 million. Mike has 12+ years of experience in enrollment data collection, analysis, and reporting. Mike has a Ph.D. in Political Science from the University of Notre Dame and a B.A. in History and Latin from Loyola Marymount University.

    Mike Keane

    Mike leads modeling projects for clients, provides financial aid policy and operations expertise, and advises on a range of topics within enrollment management. Previously, Mike served as the Assistant Vice Provost for Financial Aid at Loyola Marymount University, where he led a financial aid team of more than 20 staff members and oversaw an aid portfolio exceeding $240 million. Mike has 12+ years of experience in enrollment data collection, analysis, and reporting. Mike has a Ph.D. in Political Science from the University of Notre Dame and a B.A. in History and Latin from Loyola Marymount University.

  • Jennifer McChord Vice President of Enrollment Management, Asbury University
    Jennifer McChord
  • Scott Ochander Chief Leadership Strategist
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    Persona The Ingenious and Pioneering Trailblazer

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

    Scott Ochander

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

  • Kristin Paredes Collins, PhD Dean of Enrollment Management, Associate Provost, University Financial Assistance at Seaver College
    Kristin Paredes Collins, PhD

Watch the recording.