Smart Updates for Higher Ed Websites: Driving Results Without a Redesign

Is a full website redesign out of reach? No problem. In this webinar, we’ll guide you through smart, strategic updates that can significantly boost your website’s performance. We’ll explore practical ways to enhance your institution’s website, making it more effective at engaging prospective students, even with an incremental investment. This session is perfect for higher ed marketers looking to maximize their site’s potential while staying within their current framework.

You’ll learn how to:

  • Prioritize your limited time and energy.
  • Give your top pages the love and attention they deserve.
  • Gain momentum with simple tasks and weekly goals.
  • Keep content sprawl at bay.
  • Approach smaller design changes and add-on functionality.
  • Utilize tools and tricks to improve quality, accessibility, and SEO.

 

Your Presenter.Your Presenter.

  • Bill McLaughlin EVP, Web
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    Persona The Confident and Curious Adventurer

    Bill joined the Carnegie team in 2021 when the company acquired mStoner, a web design and development agency for higher education that he co-led as COO/CFO and Head of Project Delivery. He has more than 25 years of experience in web development in agency, start-up, and corporate environments. Bill works closely with clients to form strategic partnerships and bring custom solutions to their challenges. He is a hands-on problem solver who is passionate about user experience and the intersection of design, content, and technology.

    Bill McLaughlin

    Bill joined the Carnegie team in 2021 when the company acquired mStoner, a web design and development agency for higher education that he co-led as COO/CFO and Head of Project Delivery. He has more than 25 years of experience in web development in agency, start-up, and corporate environments. Bill works closely with clients to form strategic partnerships and bring custom solutions to their challenges. He is a hands-on problem solver who is passionate about user experience and the intersection of design, content, and technology.

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