Join our panel of experts for a candid discussion about Student Search today. Our panel will share their opinions on how we got here, where Student Search is going, and favorite strategies for Student Search today. We’ll tackle topics like the importance of market research, how your sourcing strategy can be adapted for short and long-term success, how to remix your scarce resources, and more. We’re diving into the details and talking practically about what’s important in Student Search today and tomorrow.

Takeaways:

  • Ideas for adapting your sourcing strategy
  • Understanding personalization at all levels
  • What it takes to run agile email and digital advertising campaigns
  • Great questions to ask your team about your data set-up and reporting function
  • Ideas to remix your strategy and maximize your resources
  • Reasons to include yield strategies in your Student Search effort

 

 

Your Panelists.Your Panelists.

  • Trent Gilbert VP, Student Search Solutions
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    Persona The Experiential and Confident Visionary

    Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.

    Trent Gilbert

    Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.

  • Alexa Poulin Chief Digital Officer
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    Persona The Humorous and Assertive Champion

    Alexa Poulin manages the daily operations of Carnegie’s leading-edge Digital marketing team. She understands the complexities of recruitment and enrollment marketing challenges, as a former collegiate director of marketing with more than 20 years of student-facing marketing experience. Alexa also served as a board member of the American Marketing Association, working alongside colleagues to plan and execute AMA’s annual Higher Ed Symposium.

    Alexa Poulin

    Alexa Poulin manages the daily operations of Carnegie’s leading-edge Digital marketing team. She understands the complexities of recruitment and enrollment marketing challenges, as a former collegiate director of marketing with more than 20 years of student-facing marketing experience. Alexa also served as a board member of the American Marketing Association, working alongside colleagues to plan and execute AMA’s annual Higher Ed Symposium.

  • Megan Robinson EVP, Slate Optimization
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    Persona The Engaging and Confident Champion

    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

    Megan Robinson

    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

  • Jared Brickman SVP, Research
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    Persona The Creative and Analytical Theorist

    The best research tells a story. Dr. Jared Brickman, who built the Carnegie research program, weaves research narratives into practical strategy. With a doctoral degree from Washington State University in communication campaign analysis, Dr. Brickman has experience leading research teams, has power user status in Qualtrics, and has successfully moderated hundreds of focus groups. He is an innovator who has won awards for his research on mobile health, viral web content, and online social support systems. Active in the research community, Dr. Brickman has brought peer-reviewed papers to conferences for Carnegie and served on the editorial board for the New Media and Society, an academic journal.

    Jared Brickman

    The best research tells a story. Dr. Jared Brickman, who built the Carnegie research program, weaves research narratives into practical strategy. With a doctoral degree from Washington State University in communication campaign analysis, Dr. Brickman has experience leading research teams, has power user status in Qualtrics, and has successfully moderated hundreds of focus groups. He is an innovator who has won awards for his research on mobile health, viral web content, and online social support systems. Active in the research community, Dr. Brickman has brought peer-reviewed papers to conferences for Carnegie and served on the editorial board for the New Media and Society, an academic journal.

  • Jason Frost VP, Enrollment Strategy
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    Persona The Scrappy + Exploratory Researcher

    Meet Jason Frost, Vice President of Enrollment Data, Strategy, and Analytics at Carnegie. With over two decades of experience in higher education, Jason leads the charge in developing cutting-edge student search data products and search tactics. Collaborating closely with clients, he crafts comprehensive strategies, offering invaluable insights throughout the recruitment cycle. Jason's expertise has been instrumental in supporting four-year universities and community colleges since joining Fire Engine RED in 2015 and Carnegie in 2023.

    Jason Frost

    Meet Jason Frost, Vice President of Enrollment Data, Strategy, and Analytics at Carnegie. With over two decades of experience in higher education, Jason leads the charge in developing cutting-edge student search data products and search tactics. Collaborating closely with clients, he crafts comprehensive strategies, offering invaluable insights throughout the recruitment cycle. Jason's expertise has been instrumental in supporting four-year universities and community colleges since joining Fire Engine RED in 2015 and Carnegie in 2023.

Watch the webinar.