In this 45-minute session, Carnegie’s Chief Brand Officer, Tyler Borders, introduces Personality Science and shares how understanding psychographic drivers transforms traditional branding into a personalized, humanized approach—creating deeper connections and stronger engagement with your audience. This webinar is the first installment of a five-part series, The Power of Personality: Building a Higher Education Brand That Connects. Be sure to check back weekly as each new episode is released!

 

 

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  • Tyler Borders Chief Brand Officer
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    Persona The Innovative and Confident Visionary

    As Chief Brand Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

    Tyler Borders

    As Chief Brand Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

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