In this recorded webinar, Carnegie Senior Content and SEO Specialist Kate McGowan explains how to prepare your website content for Google’s AI Overviews. As Artificial Intelligence (AI) becomes a foundational element of the Google search engine, websites must adapt their content to ensure visibility in the new snapshot carousel. While some tried and true foundational SEO best practices will still be important, web writers and managers must adopt new strategies in 2024. We will walk through the anatomy of the new AI Overview, highlighting the specific types of higher education website content that appear in this new position. You will learn how to strengthen your existing website content and create new content to meet new algorithm signals as we explore new keyword research approaches, image considerations, reporting limitations, and more.

 

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  • Kate McGowan SEO Content Associate
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    Persona The Adventurous and Caring Advisor

    As a SEO Content Associate for Carnegie's Digital team, Kate McGowan strategizes and writes technical SEO and optimized webpage content for clients' websites, working alongside other SEO strategists and Digital team members. She also performs keyword and user behavior research and tracks the performance after the optimized content is implemented. Before joining Carnegie, Kate worked as a freelance digital copywriter while earning a degree in English and Professional Writing at Rollins College in Winter Park, Florida. Driven by a passion for learning, Kate is excited to strategize and create content that enables students to find their path.

    Kate McGowan

    As a SEO Content Associate for Carnegie's Digital team, Kate McGowan strategizes and writes technical SEO and optimized webpage content for clients' websites, working alongside other SEO strategists and Digital team members. She also performs keyword and user behavior research and tracks the performance after the optimized content is implemented. Before joining Carnegie, Kate worked as a freelance digital copywriter while earning a degree in English and Professional Writing at Rollins College in Winter Park, Florida. Driven by a passion for learning, Kate is excited to strategize and create content that enables students to find their path.

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