How do you stand apart as an online brand? How do you meet student expectations of a cohesive online experience? How do you leverage Brand for strategic growth?

The University of Missouri System was a regional system with national aspirations. To expand their reach from regional to national they knew they needed a strong system-wide brand and a unified marketing strategy to communicate efficiently and effectively across their channels in all their markets. This webinar is about Missouri Online’s path from seeing an opportunity to realizing their goal and HOW they did it.

Hear directly from Missouri Online and the project team who took four brands and united them under one online brand and marketing strategy to achieve enrollment growth.

You’ll learn:

  • How to build consensus around brand strategy
  • How brand strategy facilitates awareness and enrollment growth
  • The integrated roles of brand and marketing strategy

Details:
Thursday, August 25, 2022 | 2:00 pm – 3:00 pm EDT (be aware of the timezone)

Your Presenters.Your Presenters.

  • Melissa Vangsness VP, Brand Research + Strategy
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    Persona The Independent and Resilient Contender

    With over a decade in the industry, Melissa Vangsness has an exceptional passion for elevating brands and has gained recognition for her ability to move organizations forward. Known for her relentless work ethic, she is a fearless champion of everything she does. After relinquishing her post as Director of Communications and Marketing at the University of Minnesota, Morris, Melissa is now using her expertise at Carnegie to guide clients through research, strategy, creative, and strategic marketing. She holds a bachelor’s degree from North Dakota State University and a master’s in Strategic Communication from Concordia University, St. Paul.

    Melissa Vangsness

    With over a decade in the industry, Melissa Vangsness has an exceptional passion for elevating brands and has gained recognition for her ability to move organizations forward. Known for her relentless work ethic, she is a fearless champion of everything she does. After relinquishing her post as Director of Communications and Marketing at the University of Minnesota, Morris, Melissa is now using her expertise at Carnegie to guide clients through research, strategy, creative, and strategic marketing. She holds a bachelor’s degree from North Dakota State University and a master’s in Strategic Communication from Concordia University, St. Paul.

  • Chris Tipton Director of Marketing and Communications, University of Missouri System

    Chris Tipton has devoted nearly two decades to promoting online higher education, first as a lead strategist for the University of Missouri-Columbia (Mizzou) and now as the marketing director for Missouri Online. Her work focuses on advertising, branding and strategic solutions for four universities with more than 350 graduate and undergraduate programs Missouri Online represents. As an organizational leader, she is on the frontline, fostering collaboration among the four institutions to deploy the Missouri Online brand, further national recognition and help each campus reach its online enrollment goals. She holds a bachelor’s degree from Mizzou in graphic design and lives in Columbia, Missouri, with her husband, Davin, and five rowdy cats.

    Chris Tipton

    Chris Tipton has devoted nearly two decades to promoting online higher education, first as a lead strategist for the University of Missouri-Columbia (Mizzou) and now as the marketing director for Missouri Online. Her work focuses on advertising, branding and strategic solutions for four universities with more than 350 graduate and undergraduate programs Missouri Online represents. As an organizational leader, she is on the frontline, fostering collaboration among the four institutions to deploy the Missouri Online brand, further national recognition and help each campus reach its online enrollment goals. She holds a bachelor’s degree from Mizzou in graphic design and lives in Columbia, Missouri, with her husband, Davin, and five rowdy cats.

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