Events WHEN & WHERE
+ Apr 23, 2025 - Apr 26, 2025
+ 8:00 am - 6:00 pm
+ San Francisco
+ 780 Mission Street San Francisco, CA 94103
NAGAP Summit 2025
Join us at NAGAP’s 2025 Annual Conference — the Graduate Enrollment Management Summit. Connect with our team at booth #313 and stop by our two sessions!
The Prospective Graduate Student Journey
April 25 | 9:45 AM – 10:45 AM PT | Location: Yerba Buena 1-3
Join us as we discuss the current landscape of graduate student recruitment and how institutions can be prepared to respond to student needs and expectations. We will walk through the Graduate student journey and discuss student recruitment by reviewing relevant trends and diving deeper into specific areas that directly impact enrollment. Foundational market research, the competitive landscape, demand for degree and non-degree programs, graduate website best practices, digital advertising, CRM execution, and more will all be included in this presentation. We’ll also share practical strategies for applying these insights to your enrollment efforts today and takeaways to help you thrive in future times of rapid change.
The Carnegie/NAGAP Prospective Grad Student Survey: Their Unfiltered Opinions on Social, Search, and Your Website (NAGAP Joint Research with Carnegie)
April 25 | 3:15 PM – 4:15 PM PT | Location: Golden Gate C1-C2
Carnegie recently surveyed thousands of prospective students and asked all sorts of questions surrounding their graduate school search and decision-making journey. Where are they spending their time or doing their research? What got them interested or what turned them away? What made them click and what made them say ‘yes’? We dug into their mindsets, their online behaviors, and their process for taking the enormous steps towards a potential graduate education. Join us, as we review the highlights from these surveys and offer insights and recommendations on how you can best strategize and respond for your next recruitment cycle and beyond.
Your Speakers
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Jaime Oleksik SVP, Business DevelopmentPersona The Meticulous and Inquisitive Adventurer
Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.
Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.
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Matt Bohlen Senior Director, Client SuccessPersona The Supportive and Gritty Dark Horse
As the primary day-to-day contact for an integrated account, Matt brings together the communication and coordination of multiple client solutions. Matt is responsible for moving projects forward, running client calls, and answering any questions or concerns. Matt has lived a higher ed life prior to joining the Carnegie team. His leadership roles at both public and private institutions include: Alumni Relations, Undergraduate Admissions, Graduate Programs, and Enrollment Management. Matt\'s primary desire is to share his positive Carnegie client experiences with others for the purpose of successful account solutions.
As the primary day-to-day contact for an integrated account, Matt brings together the communication and coordination of multiple client solutions. Matt is responsible for moving projects forward, running client calls, and answering any questions or concerns. Matt has lived a higher ed life prior to joining the Carnegie team. His leadership roles at both public and private institutions include: Alumni Relations, Undergraduate Admissions, Graduate Programs, and Enrollment Management. Matt\'s primary desire is to share his positive Carnegie client experiences with others for the purpose of successful account solutions.
Attendees
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Kelsey Anderson VP, Client SuccessPersona The Adventurous and Energetic Dynamo
Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.
Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.