You’re sending tailored communications to all the right audiences, now what? In this session, we dove into how to use Slate to track, analyze, and distribute your communication data. Knowing your open and click rates is just the beginning. See how the names you’ve purchased are converting, how print pieces are making an impact, how effective your segmentation is and so much more. Empower yourself to make informed decisions on your future marketing efforts!

 

Your Presenters.Your Presenters.

  • Allison Steinberg Senior Slate Strategist
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    Persona The Sophisticated and Curious Ambassador

    Allison got her first glimpse of the admissions world when she landed a job as a tour guide in college - and she's never looked back. After graduating from Penn State, Allison worked in various admissions roles at La Salle University, where she oversaw the implementation of Slate and all things CRM-related, among other things. Now, she's using her love of admissions as part of Carnegie's Slate Optimization team, bringing more than eight years of experience managing email communications and admissions data to her role as Slate Strategist.

    Allison Steinberg

    Allison got her first glimpse of the admissions world when she landed a job as a tour guide in college - and she's never looked back. After graduating from Penn State, Allison worked in various admissions roles at La Salle University, where she oversaw the implementation of Slate and all things CRM-related, among other things. Now, she's using her love of admissions as part of Carnegie's Slate Optimization team, bringing more than eight years of experience managing email communications and admissions data to her role as Slate Strategist.

  • Rocco Porcellio Slate Implementation Strategist
    Email LinkedIn
    Persona The Intelligent and Conceptual Searcher

    As a Slate Implementation Strategist for Carnegie\'s Slate Optimization team, Rocco Porcellio provides Slate support, training, and technical expertise for Carnegie\'s partners. As a former one-man Slate management team for a regional liberal arts university, Rocco is an avid problem solver and an experienced Slate professional who prefers elegant solutions over expedient routes. He is committed to leveraging technology to enhance the admission and enrollment process for both students and enrollment professionals. Rocco earned his BA in Psychology from the University of Rochester.

    Rocco Porcellio

    As a Slate Implementation Strategist for Carnegie\'s Slate Optimization team, Rocco Porcellio provides Slate support, training, and technical expertise for Carnegie\'s partners. As a former one-man Slate management team for a regional liberal arts university, Rocco is an avid problem solver and an experienced Slate professional who prefers elegant solutions over expedient routes. He is committed to leveraging technology to enhance the admission and enrollment process for both students and enrollment professionals. Rocco earned his BA in Psychology from the University of Rochester.

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